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BUSS 3102: Enterprise Design and Value Creation

About this guide

This page will assist you to find scholarly information to support your assessments. 

Please see your course outline and course learnonline site for the full assessment details. 

Plan your search

Once you have chosen your company, visit their website. Key information to find out:

  1. Is your company Australian or international?
  2. Is your company private or public?
  3. What industry/market does your company fit into?
  4. What is their mission?

Tip: Also look at your company's social media accounts which are key communication tools.

Company and industry information

Company and Industry Information guide banner

Have a look at our online guide to finding Company and industry information.

This guide will help you search the web and our databases to find company and industry information, financial information, annual reports and country information.

High growth firms

For examples of young high growth companies look at The Deloitte Technology Fast 50 2023 Australian program, which profiles and ranks the fasted growing public and private technology companies in Australia, based on percentage of revenue growth over 3 years (2021-2023).  

Searching in business databases

Passport GMID

Below is an example search in Passport GMID for the company MODIBODI, who make period and incontinence underwear. 

Explore Analysis box in Passport GMID

  1. On the Home Page, select the Industries heading and relevant subheadings.  

  2. Scroll down to the Explore Analysis box. Select Country Report, your product category, and the region. Select GO.

  3. Your country report should automatically open.

  4. Using the menu at the top of the report, you can navigate through different information such as industry analysis, datagraphics, and related industries.

IBISWorld

  1. Type your chosen industry into the search box.
  2. Use the Country filter to select Australia and the Reports filter to select Industry (the results list will update automatically).
  3. Select the industry report that is relevant. When in a report the menu on the left hand side allows you to navigate easily to sections of the report, including Competitive Forces and Companies
  4.  When in an industry report, the lightning bolt symbol next to it indicates that a Risk Rating Report is available for that industry - click to access.

D&B Hoovers

The following videos on D&B Hoovers will get you started:

More resources

Analysis and recommendations

Social, Technological, Economic, Environmental, Political (STEEP) illustration

 

A STEEP analysis examines factors affecting the Social, Technological, Economic, Environmental, and Political landscape around your industry or company.

Try these sites for more information on conducting STEEP analysis:

The below diagram is adapted from Porter's 2008 article, The five competitive forces that shape strategy.

Diagram of Porter's five competitive forces that shape strategy

For more about Porter's Five Forces, see the suggestions below:

SWOT analysis diagram
 
SWOT analysis is a model that analyzes an organization’s strengths, weaknesses, opportunities and threats to create the foundation of a marketing strategy.
 
Have a look at these sites for help with conducting a SWOT analysis:

SMART is an acronym for the 5 steps of setting specific, measurable, achievable, relevant, and time-based goals.

For more help with SMART objectives, have a look at these sites:

Market Research

Reflective Writing

If you are unfamiliar with reflective writing as an assignment task, this short video (2 min 14 secs) may help you to understand what is required. 

The following links may also be of assistance:

Report writing

Watch this short video (2 min 53 sec) for tips on how to write a report.

More help

Referencing support

Managing your references

What do you do with all those references you have found? Use a bibliographic management software to store, organise and cite your references.

There are many free systems available. The Library supports the bibliographic management tool EndNote. For more information see the EndNote guide.