Marketing: Wine Marketing

Finding Resources

1. Create a list of keywords for your main concepts for example:

wine export
 wine: alcohol, liquor
 export: trade, commerce

2. Combine your keywords using:

  • OR Combines keywords of the same concept
  • AND Combines different concepts
  • NOT Excludes keywords

EG wine  OR  alcohol  AND  export*  OR  trade

3. Use the truncation symbol * to find other forms of words

EG export* will find export, exports, exported, exporting etc.


 For more help try one of these Library guides:

Wine Literature of the World

Created by the State Library of South Australia to highlight their large collection of wine related materials (the largest in the Southern hemisphere). The collection encompass thousands of items including books, pamphlets, wine labels, company records and more.

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Wine Industry Statistics

Releases two key reports annually on the Australian wine industry:

Industry Reports

You can find reports on the wine industry or a specific company in databases:

eBook collection

Visit the Library's eBook guide for help finding, accessing, printing and downloading eBooks. Try these searches:

"wine marketing"

wine AND marketing AND media

"wine industry" AND marketing

wine AND sales AND australia

Organisations and associations

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New in Wine Marketing

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