Marketing: Wine Marketing

Finding Resources

1. Create a list of keywords for your main concepts for example:

[LetsGolran.com, ‘OR004168’, CC BY-NC-SA 2.0 (http://creativecommons.org/licenses/by-nc-sa/2.0/deed.en), source: flickr (http://www.flickr.com/photos/letsgoiran/2377490930/)]

wine export
 wine: alcohol, liquor
 export: trade, commerce

 

2. Combine your keywords using OR, AND or NOT

  • OR Combines keywords of the same concept
  • AND Combines different concepts
  • NOT Excludes keywords

eg: wine  OR  alcohol  AND  export*  OR  trade

3. Use the truncation symbol * to find other forms of words

eg: export* will find export, exports, exported, exporting etc.

 For more help try one of these Library guides:

Wine Literature of the World

Created by the State Library South Australian to highlight their large collection of wine related materials (the largest in the Southern hemisphere). The collection encompass thousands of items including books, pamphlets, wine labels, company records and more.

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Industry Reports

You can find reports on the wine industry or reports on a specific company in one of our databases.

Here are some examples of industry reports:

For more industry reports or for more information about where to find industry and company information try one of the links below.

Your electronic bookshelf

Go to the ebook guide under Quick Links from the Library homepage for more information on accessing and using ebooks.

Use the Library Catalogue to search for ebooks. Here are some examples:

Statistics

Wine Industry Statistics

Releases two key reports annually on the Australian wine industry:

Organisations and associations

Sacha Fernandez 'Sydney Opera House and Sydney Skyline', CC Licence: CC BY-NC-ND 2.0, Image Source: Flickr

Nicholas Raymond, 'World Map - Abstract Acrylic', CC Licence: CC BY 2.0, Image Source: Flickr

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