REMEMBER always check your Course Outline for information about marking criteria, and formatting and referencing requirements.
The search terms you use can make a big difference to what you find
Do you need scholarly information? Is what you have located relevant and reliable? Are you uncertain whether to use the information you have found?
These guides will help in locating scholarly information and evaluating what you find.
Save time by capturing the details of your references.
This will help you to:
Most search tools - including the Library Catalogue, Google Scholar, and databases such as Applied Social Sciences Index and Abstracts allow you to easily save the details of references of interest. No need to write these down or copy and paste - create your own 'library' of references with a few clicks!
Before using these tools, you will need to learn the basics of the referencing style (e.g. Harvard UniSA, APA) that you have been asked to use.
The Library collection also includes many resources on academic writing and study skills - example search
NOTE: Most of the databases can be accessed from outside the UniSA computer network by entering your UNINET User name and Password. Some databases and journals require different passwords. These can be accessed from the specific Database page.
Marketing Industry Publications can be a useful source of credible information and keep you in touch with the current trends in marketing and advertising and industry news.
These resources may be of use to you.
Accessible via UniSA Library subscription:
Accessible via internet (non-UniSA subscription):
To find Industry Publications in the Library Catalogue you need to:
Enter the name of the required journal into the search box and select Journal Title;
Select Campaign journal catalogue link from the list of results and then the EBSCO Online link;
If you select Search within this publication it will find only the journal Campaign.
For a more targeted search, select New Search;
Enter journal name and select SO Publication Name from the drop down menu.
Combine this with your search term or terms, for example, Pepsi;
These results will include those from different editions of Campaign such as Campaign and Campaign Asia-Pacific.