Business: BUSS 3102: Enterprise Design and Value Creation

Assignment Help

1. BUSS 3102: Project

This guide has been created to help you find information on your chosen high growth firm for your project assignment. Please see your Course Outline and Course Site for the full assessment details. 

2. High growth firms

For examples of young high growth companies look at The Deloitte Technology Fast 50 5019 Australian program, which profiles and ranks the fasted growing public and private technology companies in Australia, based on percentage of revenue growth over 3 years (2017-2019).  

3. Plan your search

Once you have chosen your company, visit their website. Key information to find out:

Is your company?
1. Australian or international?
2. Private or public?
3. What industry/market does your company fit into?
4. What is their mission?

Tip: Also look at your companies social media accounts which are key communication tools.

4. Company and industry information

Navigate to the Company and Industry Information guide

Have a look at our online guide to finding Company and industry information.

This guide will help you search the web and our databases to find company and industry information, financial information, annual reports and country information.

5. Analysis and recommendations

 

A STEEP analysis examines factors affecting the Social, Technological, Economic, Environmental, and Political landscape around your industry or company.

Try these sites for more information on conducting STEEP analysis:

The below diagram is adapted from Porter's 2008 article, The five competitive forces that shape strategy.

For more about Porter's Five Forces, see the suggestions below:

 
SWOT analysis is a model that analyzes an organization’s strengths, weaknesses, opportunities and threats to create the foundation of a marketing strategy.
 
Have a look at these sites for help with conducting a SWOT analysis:

 

SMART is an acronym for the 5 steps of setting specific, measurable, achievable, relevant, and time-based goals.

For more help with SMART objectives, have a look at these sites:

6. Market Research

The above tutorial will show you how to search these two databases:

7. Industry information

Passport GMID

 Below is an example search in Passport GMID for the company MODIBODI, who make period and incontinence underwear. 

  1. On the Home Page, locate the Country Reports: Datagraphics Box.  

  2. Select your chosen industry, product category and region. Select GO.

  3. Your country report should automatically open.

  4. Using the menu at the top of the report, you can navigate through different information such as industry analysis, datagraphics and related industries.World
IBISWorld    

Below is an example search in IBISWorld for industry reports relevant to Brighte, a company that provides payment solutions for home improvements. 

  1. Type your chosen industry into the search. Select Search.

  1. Use the left menu to limit your search to Region: Australia and Content Type: Industry. (The results list will update automatically).
     
  2. Select the industry report that is relevant. When in a report the menu on the left hand side allows you to navigate easily to sections of the report, including Competitive Landscape and Major Companies
  3.  This symbol on the left hand side of the report indicates a Risk Rating Report is available for that industry, click to access  

 

D&B Hoovers

The following videos on D&B Hoovers will get you started:

  -  Find industry information (3:08)

  -  Find company information (2:56)  

Other places to look

8. Study Help

Watch this short video (approx 3 mins) for tips on how to write a report.

See the below resources for additional support, or visit Study Help for more study and assignment resources:

9. Referencing support

Referencing Roadmap (Harvard)
Need help referencing? Follow the roadmap!

Referencing Roadmap (Harvard)
Help with the Harvard UniSA referencing style. Find in text-citations and reference examples, from different sources such as articles, books & chapters, websites, and more.

Other referencing support tools:

  • Referencing hub
    Information around what is referencing, paraphrasing, referencing rules, referencing styles and Academic Integrity. Also includes a link to the Harvard Referencing Guide UniSA (pdf).
     
  • Referencing forum
    Discuss referencing, exchange advice and post questions and answers about referencing (facilitated by Student Engagement Unit).

What do you do with all those references you have found?

Use a bibliographic management software to store, organise and cite your references. The Library supports the bibliographic management tool EndNote. There are also many free systems available.