You, as the task force of International Business Department in M&S Australia, are required to choose ONE of these countries, and write a report for the Board of Directors, identifying the advantages and disadvantages of operating in that country. Based on your findings, some relevant strategies should be suggested to benefit from the advantages and mitigate the disadvantages. The Board of Directors will decide where the company will go.
In preparing your report, you are required to link your arguments to the course content, and to use relevant data to support your suggestions such as why you would select the country, why you would choose an entry mode, and how the new foreign manufacturing plant would enhance M&S's current sales, etc.
Suggestions: Make a plan at the beginning of this study period
Word Count: 2,000-2,500 words (excluding the executive summary and list of references)
A case study is "a written record of a real-life situation, it differs from other types of stories as it only includes facts and requires the reader to analyse the issues" (Gilmore 2005).
For help with reading and analysing case studies, have a look at these:
To find information for your assignment you'll need to construct a search strategy. Identify the main concepts of the topic and think about what keywords you can use in your search.
See our quick How to guides below for tips on keywords and how to connect and combine them in a search and wildcards and truncation which can help you find different spellings and alternative endings. For example: manag* will find manage, managers, management, managerial
These are only some of the keywords or phrases you could use - there are many others you could use to identify the concepts you are looking for information about. What other terms can you think of?
The Library Catalogue enables you to find relevant information on any topic from the Library’s collection of print and electronic books, journals and theses, together with journal and newspaper articles from numerous academic databases.
Catalogue search tips:
"international business" AND bangladesh
"cotton industry" AND outsourcing
fabric AND offshoring
Search Databases to find quality journal articles on your topic. By searching in a database in your subject area it will narrow your results allowing you to find more relevant articles. Databases also contain many ways to limit your results
Business Source Complete is a large international database which includes many premium peer-reviewed, business related journals and indexing and abstracts for the most important scholarly business journals, dating back as far as 1886.
Content covers the areas of management (including arts and cultural management, human resource management and sport and recreation management), marketing, economics, finance, accounting, international business and tourism. It's also a good source of company information.
Just enter your keywords into the search box to start searching.
Limit your results to Scholarly (Peer-Reviewed) and by Published Date
For more help with searching Business Source Complete, please see these short videos.
Emerald Insight is an international database which indexes books and peer-reviewed journals across all areas of business. It also includes case studies, literature reviews, book reviews, conference information, interviews, profiles and 'How to...' guides.
Type your keywords into the advanced search box.
All articles indexed in Emerald are peer-reviewed, so you do not need to limit your search results to retrieve them.
Limit your results by date, if you would like to.
Don't be fooled by the name - ScienceDirect is an excellent source of information on business and management. And, as an added bonus, all articles are peer-reviewed!
Type your search terms into the advanced search box to locate information.
You can limit your search to information related to Business, Management and Accounting selecting them from the subject area box. You can also limit your results by year.
Google Scholar Scholar searches only within academic or scholarly sites, rather than over the whole internet like a regular Google Search. For more information on using Google Scholar, have a look at our Beyond Google for your Research Guide.
By accessing Google Scholar from within the library website, you will be able link directly to articles that the Library has access to by clicking on the Full-text at UniSA link.
To use the advanced search option, select the hamburger menu on the left hand side of the screen, choose Advanced search. You can use many of the same search strategies you use to search the catalogue and databases to search the web.
You'll need to research the country you choose to base your report on. Try the following sources to locate country profiles and information:
Have a look at our online guide to finding Company and industry information.
This guide will help you search the web, our databases and the Library catalogue for company and industry information, financial information, annual reports, legislation and regulation, media coverage and information on public/private companies.
Not sure if the information you have found is good quality? It is important to evaluate before you use it in your academic work.
Watch our video Study Help: Evaluating Information
Need help referencing? Follow the roadmap!
You can find additional help with referencing at these sites:
If you need more help try one of these options: