You, as the task force of International Business Department in M&S Australia, are required to choose ONE of these countries, and write a report for the Board of Directors, identifying the advantages and disadvantages of operating in that country. Based on your findings, some relevant strategies should be suggested to benefit from the advantages and mitigate the disadvantages. The Board of Directors will decide where the company will go.
In preparing your report, you are required to link your arguments to the course content, and to use relevant data to support your suggestions such as why you would select the country, why you would choose an entry mode, and how the new foreign manufacturing plant would enhance M&S's current sales, etc.
* Please check the Course Outline and Course Page for full details of requirements*
Before you start looking for information its always a good idea to plan your search and think of keywords, a mindmap can help and here is an example:
Have a look at the below guides for more information about planning your search.
The Library Catalogue enables you to find relevant information on any topic from the Library’s collection of print and electronic books, journals and theses, together with journal and newspaper articles from numerous academic databases.
Catalogue search tips:
"international business" AND bangladesh
"cotton industry" AND outsourcing
fabric AND offshoring
Search Databases to find quality journal articles on your topic. By searching in a database in your subject area it will narrow your results allowing you to find more relevant articles. Databases also contain many ways to limit your results
Business Source Complete is a large international database which includes many premium peer-reviewed, business related journals and indexing and abstracts for the most important scholarly business journals, dating back as far as 1886.
Content covers the areas of management (including arts and cultural management, human resource management and sport and recreation management), marketing, economics, finance, accounting, international business and tourism. It's also a good source of company information.
Just enter your keywords into the search box to start searching.
Limit your results to Scholarly (Peer-Reviewed) and by Published Date
For more help with searching Business Source Complete, please see these short videos.
Emerald Insight is an international database which indexes books and peer-reviewed journals across all areas of business. It also includes case studies, literature reviews, book reviews, conference information, interviews, profiles and 'How to...' guides.
Type your keywords into the advanced search box.
All articles indexed in Emerald are peer-reviewed, so you do not need to limit your search results to retrieve them.
Limit your results by date, if you would like to.
Google Scholar Scholar searches only within academic or scholarly sites, rather than over the whole internet like a regular Google Search. For more information on using Google Scholar, have a look at our Beyond Google for your Research Guide.
By accessing Google Scholar from within the library website, you will be able link directly to articles that the Library has access to by clicking on the Full-text at UniSA link.
For help with searching for Company and industry information, have a look at our online guide. It contains a full list of useful databases and tips and tricks on how to search them.
You are required to identify the advantages and disadvantages of operating in your chosen country.
See below for some suggested resources. You can also visit the 'Country Information' tab in the Company and Industry Information guide for a full list of suggested resources.
Business Source Complete databases is a great place to start to find country reports and country risk reports. These reports contain information on the political, economic and business environment needed for your analysis.
Tip: Check the publication date of the report for currency of the data.
Now that you have done your research it is time to put all of your information together. Watch this short video (approx 3 mins) for tips on how to write a report.
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