Marketing: Finding Resources

Key journals

Catalogue search tips

Search the Library Catalogue to find relevant books and other resources in the collection. Search by title, subject, or author, and remember to put phrases in "quotation marks".

On the left hand side of the catalogue, there are options to refine your search. You can choose to refine your result to full text online, or peer reviewed, or enter a date range to find recent information. You can also refine by format to find particular resource types.

  • To find books, choose Refine Search > Format > Books
  • To find journal articles, choose Refine Search > Format > Articles

Finding advertising and marketing research

Evaluating your information

The Critical analysis of information sources guide by Macquarie University also contains really useful information about evaluating the information you've found for your assignment.

What is a scholarly source?

A scholarly source, or academic source, is written by a qualified author who is an expert in their field. They are usually published in books or journals, rather than on websites. A scholarly source will likely have a reference list or bibliography at the end of it.

For more information, read the Finding peer reviewed journal articles guide.