OR: combines keywords on the same concept
AND: combines different concepts
NOT: excludes words that complicate the search, use with caution
For more information check out the How to connect and combine search terms guide.
Finding ebooks in the Library Catalogue:
You will see book chapters and electronic books in your search results. To access, click on the title link and then the online link.
Visit the Library's eBook guide for help finding, accessing, printing and downloading eBooks.
Finding physical books in the Library Catalogue
Tip: Use Subjects to search within the Library Catalogue for books on the same subject.
Hold Requests: For physical books, you can select a campus and request to have books delivered from other campuses.
Take note of the Call Number this will help you locate it on the shelf.
Most marketing books are at City West on level 3 of Jeffrey Smart building, under these call numbers:
Finding a journal article using a database:
Search Marketing Databases to find quality journal articles on your topic.
Use truncations and wildcards to broaden your search, for example:
For more information, use the How to save time searching databases with truncation/ wildcards and phrases guide.
Finding a journal article using the library catalogue:
Find articles on a subject, type in your keywords and then Refine Search by Format > Articles
Also Show Only: Full Text Online if you want to read the article electronically.
Use double quotes for phrases "market saturation", "brand loyalty".
Try these key marketing journals:
Finding case studies:
Finding a case study using a database:
Try the following searches in the Business Source Complete database to find case study articles or chapters:
Use '?' for the different spellings organizational/organisational. Refer to the save time searching databases with truncation, wildcards and phrases guide for more information.
Using SAGE Business Cases you can search 1000+ case studies covering a wide variety of topics related to business, including marketing and market research
In the Emerald Insight database, go to Advanced Search and select Case Studies to search from only case studies.
WARC includes many case studies from across the world. Content includes campaign award winners, videos, WARC prize winners and external rankings of agencies, advertisers and brands via the Effie Effectiveness Index.
Finding a newspaper article using the library catalogue:
Library Catalogue results automatically exclude newspaper articles, but you can add them back in to your results after searching.
Catalogue search example:
This search has been limited using the following steps:
Finding a newspaper article using a database:
The databases listed below contain both Australian and international content:
More information on finding newspaper articles from both Australia and around the world can be found in the News Media Subject Guide.
A scholarly source, or academic source, is written by a qualified author who is an expert in their field. They are usually published in books or journals, rather than on websites. A scholarly source will likely have a reference list or bibliography at the end of it.
For more information, read the Finding peer reviewed journal articles guide.
Finding industry publications in the Library Catalogue
Enter the name of the required journal into the search box and select Journal Title;
Select the Campaign journal title link from the list of results and then the Online link;
If you select Search within this publication it will find only the journal Campaign.
For a more targeted search, select New Search;
Enter journal name and select SO Publication Name from the drop down menu.
Combine this with your search term or terms, for example, Pepsi;
These results will include those from different editions of Campaign such as Campaign and Campaign Asia-Pacific.
Marketing Industry Publications can be a useful source of credible information and keep you in touch with the current trends in marketing and advertising and industry news. These resources may be of use to you.
Accessible via UniSA Library subscription:
Accessible via internet, non-UniSA subscription :
Once you have found information for your assignments it is important to think about whether or not the information is of a good quality and useful. To do this you will need to evaluate it before you use it in your academic work.
The Critical analysis of information sources guide by Macquarie University also contains really useful information about evaluating the information you've found for your assignment.