Guides: Marketing: Organisations

Useful starters

Access an array of useful marketing resources via the links below:

What is consumer psychology?
Hosted by the University of Southern California, this site provides background information on the field, tips for students and researchers, and links to websites.
Marketing & International Business Links
Hosted by West Texas A&M University, this site includes a number of international marketing and management business links arranged by subject.
The Australian and New Zealand Marketing Academy (ANZMAC)
Provides marketing information and research for academics and marketing practitioners from Australia and New Zealand as well as other countries.
Ehrenberg and Goodhardt Collection - Papers and Reports
Reports and papers by Andrew Ehrenberg, Gerald Goodhardt and their colleagues, world-renowned statisticians and market researchers, who formulated general laws of marketing and consumer behaviour.

Media resources

Explore the media resources below for Australian and International marketing stories:

B&T
Australian online site delivering daily news on marketing, media and advertising industries.
Marketing Dive
Offers latest news in digital marketing, including commentary and social insights, stock market updates, jobs, industry research and papers.
Marketing Mag
Features industry news, expert bloggers, exclusive audio and visual content, diverse range of marketing sectors (direct marketing, branding, advertising, digital marketing and recruitment).
Mediaweek
Mediaweek is a trade outlet for the Australian media industry covering publishing, TV, digital, radio, outdoor advertising and entertainment media.
Mumbrella
Online discussion of everything under Australia’s media and marketing umbrella.
Sydney Morning Herald media and marketing news
Business, media and marketing news from the Sydney Morning Herald.

To access articles that are not available to read directly from the websites (i.e. restricted to paid users), try searching for the title in one of our news databases.

ACCC

Australian Competition and Consumer Commission (ACCC)

The ACCC promotes competition and fair trading.

Government organisations

See these resources for examples of marketing in government:

Australian Bureau of Agricultural and Resource Economics and Sciences (ABARES)
Independent research, analysis and advice for government and private sector on significant issues affecting Australia’s agriculture, fisheries and forestry industries.
Australian Trade & Investment Commission (Austrade)
Austrade assists Australian businesses, education institutions, tourism operators, governments and citizens

Marketing associations and organisations

Industry and professional organisations may offer guidelines or standards; provide networking opportunities; updates on new initiatives; or the opportunity for professional membership.

American Marketing Association
A professional association for marketers worldwide. Includes an online marketing library, membership information and job page.
Influence, Collaboration and Opportunity Network (ICON)
A network of B2B professionals working as marketers, sales leaders, business developers, customer engagement specialists and communicators.
Association for Consumer Research (ACR)
US-based consumer behaviour association. Their website features publications, member details, an online library and information exchange and research.
Association for Data-driven Marketing & Advertising (Australia)
Features membership details, current association activities, positions vacant, compliance, consumer help and an online resource library.
The Research Society
Includes information about the Australian Market and Social Research Society (AMSRS) and its events, as well as an online library and links to current and past marketing research.
The Advertising Council (Australia)
Represents advertisers to industry, government, media and the public.
Institute of Marketing Malaysia
Non profit professional body for Malaysian sales and marketing practitioners. Features information about the association and its activities.
Market Research Society
An international organisation for professional market researchers, featuring publications and standards.
WARC (World Advertising Research Center)
Full text of significant case studies, statistics, leading edge papers, conference papers and journal articles in the areas of advertising, marketing, branding, media and marketing research.