The Library Collection is a good place to start your search for scholarly content. You can use it to find eBooks, journal articles, reports, videos and more.
Using the "Refine my results" menu, you can refine your search to find exactly what you need.
Want to know more?
Databases are online collections of resources including articles, papers, book chapters and reports. Databases have advanced search options, helping to focus your search and find more relevant, scholarly references quickly.
Industry reports |
Company information |
Market research literature |
Country reports |
More databases are also listed in the Company and Industry Information Guide, along with tips for how to navigate the databases.
Want to know more?
It is recommended to access the Harvard Business Review journal through the Business Source Ultimate database.
To search for articles on specific topics within the journal, click the 'Search within this publication' link and on the search page, then enter the title or keywords starting from the second row. Note: Leave the first row as it is to keep the search within the Harvard Business Review journal.
Google Scholar searches academic and scholarly websites.
Searching Google Scholar via the Library website activates a "Full-text at UniSA" link - this gives you direct access to Library-subscribed content.
Test your knowledge with the following interactive tutorial:
For advanced Google Scholar tips visit the Web searching page in the Library's Grey Literature and Other Sources guide.
With the Nomad extension activated, you can access direct links to eBooks, online articles and PDFs on websites such as PubMed, publisher websites, and Wikipedia using the following icon:
Benefits include:
Passport is a global market research database providing statistics, analysis, reports, surveys on industries, countries and consumers worldwide. To find industry information:
IBISWorld provides company reports for the top 2000 Australian companies as well as detailed industry reports on Australian industries and selected US and Chinese industries.
Industry reports include information such as:
To find industry reports, type your industry in the main search box (e.g. personal care), then hit Enter.
You can also browse industries by selecting Industries > and choosing the relevant industry to view the Australia Industry Report (ANZSIC) OR View all sectors.
D&B Hoovers includes access to industry and market research reports, both Australian and Global. Also includes SWOT Analysis reports for the top 5,000 global companies.
1. Type the name of an industry into the Search for a Company box (e.g. supermarket)
2. Change the drop down menu to Industries
3. Select the link to the industry code from the search results.
Below are links to some of the best marketing and industry publications to give industry perspective and to gain information on some brands.
These resources can be accessed online via Library website:
The following are direct link to website pages (mostly free content):
Gale OneFile: Business contains full-text coverage of all business disciplines, including accounting, economics, finance, marketing, management and strategy, and business theory and practice. Users will understand the activities of companies and industries worldwide through leading business and trade publications, which are updated daily.
In the search results page, refer to the right hand side to filter results according to document type.
Choose Document Type (e.g. Industry overview) then click Apply.
Click the magnifying glass in the top right hand corner to conduct a keyword search for your industry of interest (e.g. meditation).
Or you could use the inbuilt industry categories:
Once you have a list of results, use the filters on the right to limit to particular types of content, such as data or case studies.
You could also try using the Case Finder, to locate advertising effectiveness case studies:
Tip: Use Browse by Interest > Topics for content on consumers and audiences.
The ACCC promote competition and fair trading.
Population and health statistics can help you identify the size of the market, audience or population being targeted and compare this to other regions. Some useful starters are detailed below, you could also try searching Government websites.
Australian | International |
Australian Bureau of Statistics | World Health Organization |
Australian Institute of Health and Welfare | OECD data |
Tourism SA Insights |
Want more? Consult the Statistics page in this guide.
The ABS can be searched in a variety of ways. Click the magnifying glass in the top right hand corner to enter a keyword search.
Or you could use the inbuilt categories:
Tip: Try looking under different categories. You may find useful data under the heading 'Health', or under 'People'.
This short video (4 min 7 sec) introduces you to case studies - what they are and how they're used.
Access to a wide range of video content through a number of key video databases, including: