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The Library Collection

The Library Collection is a good place to start your search for scholarly content. You can use it to find eBooks, journal articles, reports, videos and more.

Using the "Refine my results" menu, you can refine your search to find exactly what you need.

How to start your search (opens in a new tab)

 

Want to know more?

  • Watch this short video (1 min 48 sec) about searching the Collection
  • Test your knowledge with the following interactive tutorial:

How to search the Library Collection

Key databases

Databases are online collections of resources including articles, papers, book chapters and reports. Databases have advanced search options, helping to focus your search and find more relevant, scholarly references quickly.

Marketing databases

In the table below there is a selection of marketing databases. For a complete list, visit the  marketing databases page .

Industry reports

Company information

Market research literature

Country reports

Passport

IBISWorld

Gale OneFile: Business

Company 360

D&B Hoovers

WARC

Business Source Ultimate

Passport

More databases are also listed in the Company and Industry Information Guide, along with tips for how to navigate the databases.

Want to know more?

Using Harvard Business Review

It is recommended to access the Harvard Business Review journal through the Business Source Ultimate database.

To search for articles on specific topics within the journal, click the 'Search within this publication' link and on the search page, then enter the title or keywords starting from the second row. Note: Leave the first row as it is to keep the search within the Harvard Business Review journal.

Screenshot of advanced search bar in Business Source Ultimate

Searching Google Scholar

Google Scholar heading

Google Scholar searches academic and scholarly websites.

Searching Google Scholar via the Library website activates a "Full-text at UniSA" link - this gives you direct access to Library-subscribed content.

Screenshot of Library website, highlighting the Google Scholar tab above the search bar.

Want to know more?

Test your knowledge with the following interactive tutorial:

Google Scholar search tutorial

For advanced Google Scholar tips visit the Web searching page in the Library's Grey Literature and Other Sources guide.

LibKey Nomad

With the Nomad extension activated, you can access direct links to eBooks, online articles and PDFs on websites such as PubMed, publisher websites, and Wikipedia using the following icon:

Download PDF icon

Benefits include:

  • Ability to access relevant Library content conveniently and instantly via the open web
  • Completely anonymous – no user data is shared with or by LibKey
  • Simple browser extension that can be set up in seconds without training

Download and installation help

Finding industry information

Passport is a global market research database providing statistics, analysis, reports, surveys on industries, countries and consumers worldwide. To find industry information:

  • On the Home Page, select Industries then your chosen industry (e.g. Home Products) on top of page.

Screenshot of Passport GMID database highlighting the Home products tab underneath the Industries tab.

  • Scroll down to the Explore Analysis box.
  • Select Country Report for analysis, choose the product's category, then choose the appropriate country from the drop down menu, and select Go.
Screenshot of Passport GMID database filters.
  • Your country report should automatically open.
  • Using the menu at the top of the report, you can navigate through different information such as an industry analysis, datagraphics, and related industries.

IBISWorld provides company reports for the top 2000 Australian companies as well as detailed industry reports on Australian industries and selected US and Chinese industries.

Industry reports include information such as:

  • SWOT analyses
  • Major competitors
  • Products and markets
  • Competitive landscape

To find industry reports, type your industry in the main search box (e.g. personal care), then hit Enter.

Search bar in IBISWorld with the search term "personal care".

  • From the results page, filter your results by Country > Australia to show relevant results. 

You can also browse industries by selecting Industries > and choosing the relevant industry to view the Australia Industry Report (ANZSIC) OR View all sectors.

Screenshot of IBISWorld database highlighting the Industry Research tab in the top menu bar.

D&B Hoovers includes access to industry and market research reports, both Australian and Global. Also includes SWOT Analysis reports for the top 5,000 global companies.

 1. Type the name of an industry into the Search for a Company box (e.g. supermarket)

2. Change the drop down menu to Industries

3. Select the link to the industry code from the search results.

Below are links to some of the best marketing and industry publications to give industry perspective and to gain information on some brands.

These resources can be accessed online via Library website:

The following are direct link to website pages (mostly free content):

Gale OneFile: Business contains full-text coverage of all business disciplines, including accounting, economics, finance, marketing, management and strategy, and business theory and practice. Users will understand the activities of companies and industries worldwide through leading business and trade publications, which are updated daily.

In the search results page, refer to the right hand side to filter results according to document type.

Gale OneFile database search bar with search "personal care".

Choose Document Type (e.g. Industry overview) then click Apply.

Screenshot of Gale OneFile database, highlighting the 'Industry overview' document type in the result filters.

Click the magnifying glass in the top right hand corner to conduct a keyword search for your industry of interest (e.g. meditation).

Or you could use the inbuilt industry categories:

  1. At the top of the screen, select More > Browse by interest > Categories
  2. Select a Category (e.g. for vaping, you could choose Nicotine)

Screenshot of the WARC homepage, with the More menu option expanded.

Once you have a list of results, use the filters on the right to limit to particular types of content, such as data or case studies.

You could also try using the Case Finder, to locate advertising effectiveness case studies:

  1. Select Strategy > Case Studies > Case Finder
  2. Add a keyword if desired (e.g. parks), or use the drop downs to select from categories, campaign objectives and more.

Screenshot of WARC case finder search interface

Tip: Use Browse by Interest > Topics for content on consumers and audiences.

ACCC

The ACCC promote competition and fair trading. 

Population statistics sources

Population and health statistics can help you identify the size of the market, audience or population being targeted and compare this to other regions. Some useful starters are detailed below, you could also try searching Government websites.

Australian International
Australian Bureau of Statistics World Health Organization
Australian Institute of Health and Welfare OECD data
Tourism SA Insights  

Want more? Consult the Statistics page in this guide.

Find population statistics

The ABS can be searched in a variety of ways. Click the magnifying glass in the top right hand corner to enter a keyword search.

Or you could use the inbuilt categories:

  1. Select Statistics
  2. Select the category of interest from the list on the left, and then choose your focus topic

Tip: Try looking under different categories. You may find useful data under the heading 'Health', or under 'People'.

Find more information

Find case studies

This short video (4 min 7 sec) introduces you to case studies - what they are and how they're used.

Find news media

Find videos

Access to a wide range of video content through a number of key video databases, including:

Find skills modules