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Where to search

Knowing where to search is just as important as knowing how to search.  The following video will help you to understand why and when to use different search tools.

Video length: 2 min 14 sec

Key points from the video:

  • Knowing where to search is just as important as knowing how to search.
  • Not all search tools will give you access to the same information.
  • Understanding why and when to use different search tools will save you time.
  • The Library Collection is a good place to search for scholarly material and provides free access to a variety of resources types across a range of subject areas.
  • Databases help focus your search and have more advanced searching options.
  • Google Scholar provides access to a wide range of resources, but not all of it is scholarly. Use the Google Scholar link from the Library website for best access to full-text references.
  • Some types of specific information are best found using a search engine or specific website.
  • All resources need to be evaluated before using them.

The Library Collection

How to start your search (opens in a new tab)

The Library Collection is a good place to start your search for scholarly material. You can use it to find eBooks, journal articles, reports, videos and more.

Using the "refine my results" menu, you can refine your search to find exactly what you need.

Want to know more?

Watch this short video (1 min 48 sec) about using the Library Collection. 

Learn to search the Collection

Key databases

Databases are online collections of resources including articles, papers, book chapters and reports. Databases have advanced search options, helping to focus your search and find more relevant, scholarly references quickly.

Marketing databases

In the table below there is a selection of marketing databases. For a complete list, visit the  marketing databases page .

Industry reports

Company information

Market research literature

Country reports

Passport GMID

IBISWorld

Gale OneFile: Business

Company 360

D&B Hoovers

WARC

Business Source Ultimate

Passport GMID

More databases are also listed in the Company and Industry Information Guide, along with tips for how to navigate the databases.

Want to know more?

Using Harvard Business Review

It is recommended to access the Harvard Business Review journal through the Business Source Ultimate database.

To search for articles on specific topics within the journal, click the 'Search within this publication' link and on the search page, then enter the title or keywords starting from the second row. Note: Leave the first row as it is to keep the search within the Harvard Business Review journal.

Screenshot of advanced search bar in Business Source Ultimate

Google Scholar

Google Scholar searches only within academic or scholarly sites, rather than the whole internet. By accessing Google Scholar from within the Library website, you will be able to link directly to articles that the Library has access to by clicking on the Full-text at UniSA link.

Want to know more?

Visit the Library's Searching for your Literature Review Guide for more videos and tips.

Test your knowledge of Google Scholar with the interactive tutorial in the drop-down below.

Google Scholar search tutorial

LibKey Nomad

With the Nomad extension activated, you can access direct links to eBooks, online articles and PDFs on websites such as PubMed, publisher websites, and Wikipedia using the following icon:

Download PDF icon

Benefits include:

  • Ability to access relevant Library content conveniently and instantly via the open web
  • Completely anonymous – no user data is shared with or by LibKey
  • Simple browser extension that can be set up in seconds without training

Download and installation help

Find more information

Find company and industry information

Find case studies

This short video (4 min 7 sec) introduces you to case studies - what they are and how they're used.

Find news media

Find statistics

A huge range of statistical resources can be found on the Library's Company and Industry Information Guide (see link to the guide above), or try the following key databases:

Find videos

Access to a wide range of video content through a number of key video databases, including:

Select appropriate references

While you are finding references, you need to think about whether they are appropriate to use in your assignment. You may be asked to use scholarly or peer-reviewed material to support your arguments. 

You should evaluate all resources before including them in your assignment - even if you found them through the Library Collection or databases.

More help