Marketing: MARK 2031: Marketing for Health and Wellbeing - Group Assignment

Assignment Help

1. MARK 2031: Group Assessment

For your group assignment you will need to find information on an organisation, product or service.  This guide has been created to help you find information.

Before you get started please see your Course Outline and Course Site for the full assessment details. 

2. Company website

Start by searching for your company's website. Here you will be able to find key information about your company or product, including promotional information. Look for things like 'about us' or 'our story'. 

Below are some key questions to find out about your company. Knowing this information will help you find the right databases to search in. 

1. Is your company Australian or international? 
2. Is the company private, public or non profit?
3. What information do you need about the company? Annual reports, market research, campaign information, news media? 

Tip: Also have a look at your company's social media profiles

 

3. Company and industry information

Navigate to the Company and Industry Information guide

Have a look at our online guide to finding Company and industry information.

This guide will help you search the web and our databases to find company and industry information, consumer insights


Tip: See the Company and Industry Page for tips and tricks on searching

4. Advertising information

WARC is an in-depth marketing and advertising resource with research, reports, case studies and insights into brands and consumers. 

Tip: Try a general search first, for example if you are interested in Headspace, search for Headspace. You could also try searching for meditation. You can then filter your search with the option on the left side including region and date range.

   

How to explore consumer insights


1. Select Browse by interest > Topics

2. Select your consumer group from the Consumer & Audiences section

3. Type your industry in the 'Search within' filter

     type "health" in the field of "search within"

5. COVID-19 impact information

This video shows how to find information on COVID-19 impacts on businesses

6. Market research and industry reports

    Passport GMID

Passport GMID is a global market research database providing market analysis and consumer insights

For example, to find information about Consumer Health in Australia:

 1. Select Industries from the top menu

 2. Select Consumer Health

 3. Under Country reports select a category and then Australia as the geography.

      A search example under Country Reports

  Business Source Ultimate

Business Source Ultimate helps you locate scholarly and industry information covering all business topics.

This is an example of an Advanced Search using Business Source Ultimate.

You can limit your search by date range and source type (Market Research Reports, Industry Profiles, etc.) from the filters on the left hand side of the results screen.

  Other Databases

7. Study Help

Now that you have your information it is time to get started writing your report.

Study Help is a useful tool packed with resources to help with your assignments and studies so please visit and explore.

8. Referencing Support

Referencing Roadmap (Harvard)
Need help referencing? Follow the roadmap!

Referencing Roadmap (Harvard)
Help with the Harvard UniSA referencing style. Find in text-citations and reference examples, from different sources such as articles, books & chapters, websites, and more.

Other referencing support tools:

  • Referencing forum
    Discuss referencing, exchange advice and post questions and answers about referencing (facilitated by Student Engagement Unit).
  • What do you do with all those references you have found?

    Use a bibliographic management software to store, organise and cite your references. The Library supports the bibliographic management tool EndNote. There are also many free systems available.