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MARK 2031 Assignment Help

MARK 2031: Team assessment

For your team assignment you will need to find information on multiple stakeholder organisations. You will need to analyse and outline the best marketing options for success, then present your recommendations as a team. You will also be required to reflect on your experiences in this and other MARK 2031 assessments.

This guide has been created to help you find the information you need, and build the skills essential to complete the assessments. 

Before you get started visit your Course Outline and Course Site for the full assessment details.

1. Plan your search

For this assessment, you will be given a choice of three different topics. You will need to identify the major players including:

  • size of the market (how many people engage in the behaviour)
  • key stakeholders

You will then need to locate past campaigns to evaluate.

Identify the Market / Industry 

First you'll consider the market or industry that your intervention falls under. Different search tools may classify it differently, so you may need to try a few options. 

Topic Market or Industry
Quentin Kenihan Playspace

Inclusive playgrounds
Recreation areas
Playgrounds
Parks

Stopping vaping

Smoking
Tobacco
E-cigarette

Lifeflow meditation

Meditation
Alternative Health
Mental Health

Locate Past Marketing Campaigns 

The next task is to find a similar marketing campaign that has previously undertaken. Industry reports often include major companies, which you can try searching for. Alternatively, you could again search by industry of interest.

2. Company and industry databases

The Library has a range of databases which can help you locate relevant market and industry information. Industry and market reports will give an overview of the size of the market, its key stakeholders and major companies. Some also include previous marketing campaigns.

Databases featuring market and industry information include:

Industry reports Market research literature Marketing Campaigns
Passport GMID WARC WARC
IBISWorld Business Source Ultimate​ Business Source Ultimate​
Statista  Gale OneFile: Business​  

We will cover some here, but for more detailed help visit:

2a. Find industry and market research

Passport GMID

Passport GMID allows you to conduct a keyword search or browse by a range of options, including industry:

  1. Select Industries from the large Category menu, then Go.
  2. Select those of interest (e.g. Tobacco > Smokeless Tobacco, E-Vapour Products and Heated Tobacco > E-Vapour Products).
  3. Select Next then choose geography (e.g. Australia).
  4. Select Search.
  5. Use the tabs to view statistics, analyses and data dashboards.

Screenshot of Passport GMID's result by format filters
 

Business Source Ultimate

In Business Source Ultimate, conduct an Advanced Search for your industry. You can include the keyword Australia to narrow your search.

Screenshot of the Business Source Ultimate advance search interface with the terms parks OR "recreation areas" on the top row; and the term Australia* on the second row.

Tips:

  • You can enter multiple terms for your industry of interest by adding OR between them. This tells the database to return results with either option.
  • You can also use the truncation symbol (*) at the end of a root word to get results including all word variations. For example, Australia* finds Australia, Australian, Australian's Australia's! 

From the results screen, use the filters on the left to further limit your search. You can limit to materials published within a given date range and specific publication types, such as Market Research Reports, Industry Profiles, etc.) or leave the filters off to find research papers.

 

WARC

Click the magnifying glass in the top right hand corner to conduct a keyword search for your industry of interest (e.g. meditation).

Or you could use the inbuilt industry categories:

  1. At the top of the screen, select More > Browse by interest > Categories
  2. Select a Category (e.g., for vaping, you could choose Nicotine)

Screenshot of the WARC homepage, with the More menu option expanded.

Once you have a list of results, use the filters on the right to limit to particular types of content, such as data or case studies.

Tip: Use Browse by Interest > Topics for content on consumers and audiences.
 

Other Databases

2b. Find past marketing campaigns

The next task is to find a related campaign that has previously been undertaken. The Library subscribes to two key advertising research databases, WARC and Business Source Ultimate.

WARC

WARC (World Advertising Research Center) is an in-depth marketing and advertising resource with research, reports, case studies, and insights into brands and consumers.

Try a general search first, by searching for a key company or the industry. You could also try using the Case Finder, to locate advertising effectiveness case studies:

  1. Select Strategy > Case Studies > Case Finder
  2. Add a keyword if desired (e.g. parks), or use the drop downs to select from categories, campaign objectives and more.

Screenshot of WARC case finder search interface

Business Source Ultimate

In Business Source Ultimate, conduct an Advanced Search for your industry. You can include the keywords marketing OR campaign to narrow down your search.

Screenshot of the Business Source Ultimate advanced search interface with meditation AND marketing OR campaign entered

Tip: Try using the Publications tab at the top of the screen to search for results published in a particular journal, for example B&T Magazine.

Other Sources

Want more? Try visiting company websites for past or current campaigns, or visit the below websites.

3. Population statistics sources

Population and health statistics can help you identify the size of the market, audience or population being targeted and compare this to other regions. Some useful starters are detailed below, you could also try searching Government websites.

Australian International
Australian Bureau of Statistics World Health Organization
Australian Institute of Health and Welfare  
Tourism SA Insights  

Want more? Consult the Statistics page of the Health Guide:

3a. Find population statistics

Australian Bureau of Statistics

The ABS can be searched in a variety of ways. Click the magnifying glass in the top right hand corner to enter a keyword search (e.g. vaping).

Or you could use the inbuilt categories:

  1. Select Statistics
  2. Select the category of interest from the list on the left, and then choose your focus topic

Tip: Try looking under different categories. You may find useful data under the heading 'Health', or under 'People'.

Australian Institute of Health and Welfare

The AIHW website can be searched or browsed. Use the magnifying glass to conduct a keyword search, or access Reports and Data by topic.

Screenshot of the AIHW homepage, with the Reports and Data menu opened

World Health Organization

You can search WHO by:

  • Keywords, using the magnifying glass in the top right corner,
  • Health Topics, to focus on a population (e.g. disability), behaviour, substance (e.g. tobacco), or other topic (e.g. mental health); or
  • Country (e.g. Australia)

Screenshot of the WHO website banner, with the health topics option highlighted.

Tip: WHO topic pages may include a campaign section, outlining previous marketing and advertising activities. 

4. Put it all together

Now you have your required information, it is time to start writing. This section will help you build your skills in writing reflectively, preparing oral presentations and discussions, and working in teams.

Team Assessments

Oral Presentations & Interactive Discussions

The following videos from LinkedIn Learning provide tips for presentations (requires UniSA login): 

Note: You will need to login using your UniSA credentials to view videos on LinkedIn.

The below resources may also be of use: 

Reflective Writing

5. Referencing support

Managing your references

What do you do with all those references you have found? Use a bibliographic management software to store, organise and cite your references.

There are many free systems available. The Library supports the bibliographic management tool EndNote. For more information see the EndNote guide.