Marketing: UO MARK 3020: Branding

Assignment Help

Find industry and academic sources for your brand audit and final report

1. What you need to do

This guide will help you to find industry and academic sources to inform your preliminary brand audit review and final brand report, and contains information on audio-video presentations.

Remember to always read your course outline or website to clarify the assignment instructions and marking criteria supplied.

2. Plan your search

Once you have selected your brand ask yourself the following:

For this assignment help we are using Boost Juice as an example company

Is your brand:
1. Australian or international? Boost Juice is Australian
2. Private, public or non profit? Boost Juice is private company 
3. What industry? Boost Juice falls under the 'Miscellaneous Food Stores' industry
4. Owned by a parent company? Yes, owned by a parent company - Boost Juice is a subsidiary of Retail Zoo Pty Ltd

Tips:

  • Visit your brand's website and spend time exploring. Look for things like 'about us', 'our story', 'our company' to find out more about your brand.
  • Company360 is a useful database to begin searching for your company and what industry it belongs to.
  • Plan your search - More help
    For more help in planning your search take a look at the 'Plan your Search' page in the Marketing guide.

3. Where to search

The library has a range of search tools, such as company and industry databases, to help you locate relevant information. Here are some key databases you should search:

Industry reports Company information Market research literature Country reports
Passport GMID Company 360  WARC Passport GMID
IBISworld D&B Hoovers Business Sources Ultimate​  
Statista  Statista    Gale Onefile. Business​  

For more help visit the guide:

4. How to find industry information

  1. On the Home Page, Select Industries > Explore Analysis

  2. Select your chosen industry, analysis, product category and geography. Select GO.

  3. Your country report should automatically open.

  4. Using the menu at the top of the report, you can navigate through different information such as industry analysis, datagraphics and related industries.World
  1. Type your chosen industry/company into the search. Select Search.

​​

  1. Use the filters below the search box to limit your search to Country: Australia and Report: Industry. (The results list will update automatically).
     
  2. Select the industry report that is relevant.
To find industry information
  • Type industry keywords into search box e.g. streaming services
  • Once you have opened a result, to view the topic as a single document, select 'Go to report' from the 'Dossier On The Topic' box. 

You can also search for industry information by selecting Reports > Industry Reports and then searching for your chosen industry.

5. How to find company information

  1. Type your chosen company into the search and click the search button.
  2. Select your company from the search results to review company details and reports.

The following videos on D&B Hoovers will get you started:

  -  Find industry information (3:08)

  -  Find company information (2:56)  

To find company information
  • Type name of company into search box  e.g. netflix
  • Use the filters on the left hand side to narrow your results.

You can also search for company information by selecting Reports > Brand and Company Reports and then searching for your chosen brand or company.

 

6. How to find market research

7. Putting it all together

Study Help: Writing reports
Referencing Roadmap (Harvard)

8. Creating a video presentation

As part of the assessment you will have to record a 5-6 min video presentation. The below resources will get you started with your presentation skills and how to make an impact and structure your presentation.

Make your presentation flow logically from Presenting Data Effectively to Inform and Inspire by Bill Shander

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