Find industry and academic sources for your brand audit and final report
This guide will help you to find industry and academic sources to inform your preliminary brand audit review and final brand report, and contains information on audio-video presentations.
Remember to always read your course outline or website to clarify the assignment instructions and marking criteria supplied.
Once you have selected your brand ask yourself the following:
For this assignment help we are using Boost Juice as an example company
|Is your brand:|
|1. Australian or international? Boost Juice is Australian|
|2. Private, public or non profit? Boost Juice is private company|
|3. What industry? Boost Juice falls under the 'Miscellaneous Food Stores' industry|
|4. Owned by a parent company? Yes, owned by a parent company - Boost Juice is a subsidiary of Retail Zoo Pty Ltd|
The library has a range of search tools, such as company and industry databases, to help you locate relevant information. Here are some key databases you should search:
|Industry reports||Company information||Market research literature||Country reports|
|Passport GMID||Company 360||WARC||Passport GMID|
|IBISworld||D&B Hoovers||Business Sources Ultimate|
|Statista||Statista||Gale Onefile. Business|
For more help visit the guide:
You can also search for industry information by selecting Reports > Industry Reports and then searching for your chosen industry.
You can also search for company information by selecting Reports > Brand and Company Reports and then searching for your chosen brand or company.
As part of the assessment you will have to record a 5-6 min video presentation. The below resources will get you started with your presentation skills and how to make an impact and structure your presentation.