When building a publishing track record it is important to avoid publishing in journals or through book publishers who engage in unethical practices, such as falsely claiming that your work will be peer reviewed, or displaying fictitious impact factors.
This type of publication will not be regarded as reputable by your colleagues and is unlikely to be easily accessible or cited.
The primary motivation of predatory publishers is profit from the fee you pay for publication. However it should be noted that being asked to pay for Open Access (via an APC) to an accepted article is different to being asked to pay to publish. Many high quality non-predatory journals charge for Open Access publishing.
Read more about 'predatory' publishing: