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Promoting your publications

  • Make your research outputs open access
  • Share your research data
  • Share your work via multiple channels
  • Have a unique identifier for research outputs
  • Keep in mind search engine optimisation (SEO)
  • Actively engage with researchers interested in your work
  • Set up author profiles and identifiers
  • Track visibility with altmetrics

Major publishers often provide extensive resources detailing:

  • what they do to make your work more visible
  • strategies you can use to improve your work's reach

For example:

Endorsed author profiles and identifiers

The University encourages its researchers to have three author identifiers - ORCiD, Scopus (where available) and ResearcherID. One of the major reasons is author disambiguation - they assist in linking research outputs to the correct author. This reduces administrative burden, improves data accuracy and the discoverability of research outputs.

  • ORCiD is independent, community-driven and intended to be overarching. Some publishers and funding bodies have made providing this identifier mandatory
  • Scopus Author ID is automatically generated for authors whose work is indexed in the Scopus database 
  • ResearcherID is part of Web of Science Researcher Profiles (produced by Clarivate Analytics)

ORCID logoOpen Researcher and Contributor ID (ORCiD) is a free, internationally recognised, non-profit registry system. It allows you to:

  • generate a unique, persistent identifier to easily distinguish yourself from other researchers
  • list all of your research outputs in one place (via import or manual entry)
  • link to other identifiers including ResearcherID and Scopus Author ID


Registering your ORCiD with UniSA simplifies the management of your ORCiD record. It takes two minutes to register and this will then reduce the need to manually update your publications.

Grant applications and publishing

ORCiDs are increasingly used by funding bodies and journal publishers, and you may be required to supply this by certain organisations.

Scopus logoScopus (provided by Elsevier) is a large multidisciplinary citation database. Elsevier automatically generates Author IDs to distinguish between authors with work indexed in Scopus. The Author profiles linked to Scopus IDs show:

  • all your publications indexed in Scopus
  • citation metrics using Scopus data

If you have work indexed in Scopus, your Scopus Author ID should ideally be:

  • listed in your Academic Staff Activity Report
  • linked from your UniSA homepage
  • integrated with your ORCID

If your Scopus Author ID is missing from your Academic Staff Activity Report or homepage, or you would like assistance to request corrections or integrate with ORCiD, contact Ask the Library.

Web of Science Researcher Profiles (including ResearcherID) is an author disambiguation and profiling tool provided by Clarivate Analytics.

Your profile can show:

  • all your publications indexed in Web of Science
  • citation metrics for publications indexed in Web of Science
  • peer review activity

Your ResearcherID should ideally be:

  • listed in your Academic Staff Activity Report
  • linked from your UniSA homepage
  • integrated with your ORCiD

If your ResearcherID is missing from your Academic Staff Activity Report or homepage, or you would like assistance to request corrections or integrate with ORCiD, contact Ask the Library.

UniSA staff homepage

For UniSA staff, your homepage will probably rank highly in search engine results.

UniSA staff homepage author identifier badgesIf you have ORCiD, Scopus and Web of Science Researcher profiles the badges linking to these should appear in the About Me section. If not, Ask the Library can help!

Log in to update content on your homepage via the cog icon and under About Me > Social Media Links you can optionally add badges for X (formerly Twitter), Facebook, LinkedIn, YouTube, Google Scholar and Instagram.

Plan your online presence

First consider: 

  • how many profiles can you maintain?
  • who you want to reach - other researchers, the public, practitioners?
  • can you list your publications and if so how easy is it to do this?
  • can you upload full text of publications (where copyright permits)?
  • what metrics can you view on engagement with your activity or work - e.g. citations, views?
  • what do you want to achieve - greater exposure for your work, find collaborators, get comments from peers on drafts, participate in online communities, keep up-to-date with the latest publications in a field...?

Why X (formerly Twitter)?

This information network allows you to keep up-to-date through following the 280 character 'tweets' posted by individuals and organisations. You can engage by responding to others' tweets and creating tweets of your own. 

X provides the opportunity to engage with a diverse range of individuals, groups and organisations, including those traditionally difficult to reach. This can include industry, researchers, community groups, media, organisations, government bodies, and practitioners.

Why LinkedIn?

This career and industry-oriented social network allows individuals and companies to engage with professionally-oriented connections. If you choose to have a profile here, it is likely to be ranked highly in search engine results.

  • Purpose - career and industry-oriented
  • Analytics for engagement with your profile and posts, but not with your publications

Why Facebook?

This social networking service allows you to share text, photos, links and engage with material shared by others. You can create and join groups. Businesses, organisations and brands can create pages. There are extensive privacy settings which allow you to categorise the people with whom you engage and determine what they can see. You can choose to follow public posts by individuals.


  • Reach - Facebook has significant takeup and you may find profiles for many with whom you would like to engage e.g. publishers, editors, other researchers


  • Purpose - targeted at informal exchanges between family and friends
  • Concerns over blurred boundaries between the personal and professional
  • Privacy considerations - you need to carefully manage what you share

Why Google Scholar Profiles?

A Google Scholar profile allows you to create a list of your research outputs and track citations for those indexed in Google Scholar. 


  • Coverage - Google Scholar includes information about an extensive range of different publications from many sources, and captures citations not found by the more restrictive citations databases such as Scopus and Web of Science
  • Automated updates - you can choose to allow automatic addition of work to your profile or to receive email alerts to review and confirm
  • Discoverable - your name will be hyperlinked in Google Scholar search results which enables users to find your profile


  • Minimal profile - limited to photo, name, affiliation, 'areas of interest', link to homepage and co-authors
  • Affiliation required - eligible institutional email address required for inclusion in Google Scholar search results
  • Errors in records can require cleanup such as merging and editing
  • Quality and reliability - the automated nature of the service and lack of transparency means that errors can occur and citation counts may not be accepted by some bodies

Why ResearchGate?

This academic social network allows you to create a profile, list your research outputs with downloadable full text where copyright permits, nominate and be endorsed for expertise, find and follow individuals and topics, comment on and review others' work, expose your own work to comment and review, ask and answer research questions, and track engagement with your work through a variety of metrics.

Why Academia?

This academic social network allows you to list your research outputs with downloadable full text where copyright permits, nominate research interests, find and follow individuals and research interests, upload and request feedback on drafts, provide feedback on others' drafts (where enabled), and track engagement with your work through page and profile views.

Note: this network requires a 'premium' subscription for access to some features.

More on Social Media...

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Make your research accessible

For all publication types, consider these factors about the publisher: reputation; how well they promote your work; will your work be discoverable (e.g. via their website or a key database); their copyright policies (e.g. can you self-archive in repositories?).

For journal articles specifically, consider:

  • is the journal targeted at the audience you want to reach?
  • is the journal widely indexed - will you find articles in relevant databases and Google Scholar?
  • is the journal open access or restricted to subscribers?
  • how well regarded/influential is the journal? - measured by esteem and/or citations
  • have you considered search engine optimisation when writing?

Is your work in UniSA's Research Outputs Repository?

Your research output (e.g. article, book chapter, thesis) needs to be added to the University's Repository:

  • if you are a Research Degree Candidate 
  • in order to appear in your Academic Staff Activity Report
  • in order to appear on your staff homepage
  • in order to comply with UniSA's Open Access policy

If your work has altmetrics in the Altmetric Explorer database these will also appear in the Repository record.

Make your public policy resources discoverable to thousands of policy workers in government, non-governmental organisations, education and industry

Analysis & Policy Observatory (previously Australian Policy Online) is an 'open access evidence platform' encouraging contributions of openly accessible public policy resources from organisations. APO has thousands of subscribers to its newsletters and Twitter followers.

After depositing your work in the Research Outputs Repository, UniSA researchers are encouraged to contribute to APO.

Publishers may require data underlying findings to be made publicly accessible.

Benefits to making data open can include:

  • increasing exposure to your research
  • increasing citation rates
  • facilitating collaboration
  • enabling other researchers to avoid duplication of research

Open Access

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Open access scholarly works are available online at no cost to anyone interested in viewing them.

UniSA's Open Access Policy encourages open access by making UniSA research openly available via the Research Outputs Repository where publisher policies allow.

Certain funding bodies have open access mandates. 

Tracking your visibility

Altmetrics are non-traditional metrics such as downloads, comments, likes, tweets and views - broadly, anything other than citations in published scholarly literature. They can be accessed via some publisher and database pages, and also via the UniSA-subscribed database Altmetric Explorer. Figures are indicative only as mentions can be missed - for example, if a news site mentions your work without including details the Altmetric company needs to detect the mention, such as a DOI.

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