Video length: 2 minutes 12 seconds
Facebook groups are a great way to engage in discussions with those who have similar interests to yours and with influencers in your particular research community. Being active in these groups will help drive people to your Facebook page.
People are increasingly using Facebook Events feature to organise and publicise informal events and even conferences on Facebook. If you want to make the event more interactive, you can enable the ‘Group wall’ and allow other people to post pictures, videos and links.
Free analytic tool 'Facebook Insights' allows you to easily measure the performance of your Facebook page. It tracks likes, page views, and reach etc.This feature will help you understand who your most engaged audience is and how they are interacting with your page.