Video length: 12 minutes 21 seconds
TikTok is one of the fastest-growing new social media platforms. The video sharing app allows users to share short videos (15 seconds-3 minutes) which can be viewed and shared by others.
A key feature of the app is its algorithm, which heavily curates what viewers are shown based on previous video interactions, creating communities based on topic, genre and trends.
TikTok has become increasingly popular with researchers and academics, who are finding fun and creative ways to share information and debunk mis-information with a younger audience.
|Useful Tik-Tok Links|
Social Media Platforms for Academics, A Breakdown of the Networks - great overview of the Social media networks available.
A-Z of Social Media for Academics - definitive guide to the social media tools available to academics, and how you can use them as you go about your scholarly work
10 ways to use social media to get your research noticed - Four experts offer their advice on getting the most out of social media as an academic