Entrepreneurship: BUSS 2066: Creativity and Innovation

Assignment Help

1. About this guide

This guide aims to assist you with finding relevant academic sources to support your report/presentation and reflective assessment. Please see your Course Outline and Course Site for the full assessment details.

2. Wicked problems

Watch the video below for a quick overview on wicked problems.
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3. Forming questions

A research question should be:

  • An open ended question - not answerable by a yes or no
  • Focused on a specific aspect - not too broad
  • Include task/instruction words like describe, discuss, compare...

Where to start:

  • Think about a topic you are interested in, that you'd like to learn more about.
  • Do some quick searching to find some background information. This can help you choose an aspect of the topic to focus on.
  • Think of some questions you could ask about the aspect you've chosen?
  • Look at ways to narrow down - think about:
    • a particular aspect of a broader issue
      e.g. the mental health aspects of bushfires 
    • a particular country e.g. Australia
    • a particular group e.g. firefighters, farmers, health care workers
    • a particular timeframe e.g. last 5 years
For more information:

5. Analysis and recommendations


A STEEP analysis examines factors affecting the Social, Technological, Economic, Environmental, and Political landscape around your industry or company.

Try these sites for more information on conducting STEEP analysis:

The below diagram is adapted from Porter's 2008 article, The five competitive forces that shape strategy.

For more about Porter's Five Forces, see the suggestions below:

SWOT analysis is a model that analyzes an organization’s strengths, weaknesses, opportunities and threats to create the foundation of a marketing strategy.
Have a look at these sites for help with conducting a SWOT analysis:


SMART is an acronym for the 5 steps of setting specific, measurable, achievable, relevant, and time-based goals.

For more help with SMART objectives, have a look at these sites:

5. Find Information


Remember that you can find good information from plain old Google.

Use a site search (site: ) to limit to: 

  • Australian government sites:​               bushfire "mental health" site:gov.au 
  • Search within one website:                 "bushfire relief" site:abc.net.au

Explore more Google Search Tips online.

    Google Scholar

Google Scholar searches only within academic or scholarly sites, rather than the whole internet. By accessing Google Scholar from within the library website, you will be able to link directly to articles that the library has access to by clicking on the Full-text at UniSA link.

Want to Know More?

Visit the library's Searching for your Literature Review Guide for videos and tips.
Practise using Google Scholar with our Interactive Tutorial (10 min.)


    Find Company and Industry information

Have a look at our online guide to finding Company and industry information.

This guide will help you search the web and our databases to find company and industry information, financial information, annual reports and country information.


   Find News Media

The Library's News Media Guide provides help searching and evaluating a wide range of Australian and International news media including newspapers, television, radio and media releases. Start your search with:

6. Study help

Visit the Study Help page or explore the report/reflective writing resources below.

 Run time: 2:54

Referencing support

Referencing Roadmap (Harvard)
Need help referencing? Follow the roadmap!

Referencing Roadmap (Harvard)
Help with the Harvard UniSA referencing style. Find in text-citations and reference examples, from different sources such as articles, books & chapters, websites, and more.

Other referencing support tools:

  • Referencing forum
    Discuss referencing, exchange advice and post questions and answers about referencing (facilitated by Student Engagement Unit).
  • What do you do with all those references you have found?

    Use a bibliographic management software to store, organise and cite your references. The Library supports the bibliographic management tool EndNote. There are also many free systems available.