In this report, you should follow the process of design thinking, which is a process that seeks to solve complex problems by approaching it from the user’s perspective.
Watch the video (3 min 29 sec) below for an explanation of design thinking.
For your assignment some (but not all) of your references must be from 'academic sources'. The following video explains what this means:
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The first step of your assignment is to decide on a new experiential product (e.g. experience) for tourism, events, or hospitality. This product could be a new tourist attraction, an event (or aspect of an event), or in the context of hospitality, a unique venue or accommodation.
You can search the following sites to help you decide on your new experiential product.
There are some useful sites listed in the Organisations tab of the marketing guide.
You can also search across and within multiple national and international newspapers to find information. See the News Media Guide for more information.
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The Library Collection is a useful starting point for locating academic references. It searches across the Library's collection of print and electronic books, DVDs, journals and theses, together with journal and newspaper articles from numerous databases.
Use the 'refine my results' to find academic sources by:
Your final report should be backed by academic and industry research.
Have a look at our online guide to finding Company and industry information. This guide will help you search the web and our databases to find company and industry information, financial information, annual reports and country information.
WARC is useful to find articles, case studies, and research on industry and consumer trends.
Tip: Try a general search first, for example tourism. You can then filter your search within the option on the left side including region and date range.
Statista is the leading statistics portal for market data, market research, and market studies. In this database, you can find statistics relating to companies, industries, and consumers, such as:
Images can be a great way to visually enhance assignments and presentations. As part of your assignment you are strongly encouraged to use images and diagrams. Remember, these will also need to be referenced. The following sites can be a great starting point for finding open or creative commons images.
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Now that you have done your research it is time to put all of your information together. Remember that there are specific formatting requirements listed on your LearnOnline course site.
Watch this short video (approx 3 mins) for tips on how to write a report or access the overview document at the bottom of this box.
What do you do with all those references you have found? Use a bibliographic management software to store, organise and cite your references.
There are many free systems available. The Library supports the bibliographic management tool EndNote. For more information, see the EndNote guide.