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1. Assessment 1: Report

For this report, you need to apply course concepts (such as design thinking and Pine and Gilmore's 4 experiential realms) to write a two part report divided into two distinctive sections: Product Proposal and Product Implementation.

There is a minimum of 12 references required, including:

  • 6 academic references (explained in further detail in box 2)
  • 6 non-academic references (such as websites, newspapers, magazines)

Your LearnOnline course page has more information about the assessment requirements. This page is designed to help you find references for your report.

2. Design Thinking Process

In this report, you should follow the process of design thinking, which is a process that seeks to solve complex problems by approaching it from the user’s perspective.

Watch the video (3 min 29 sec) below for an explanation of design thinking.

3. Understand Types of References

For your assignment some (but not all) of your references must be from 'academic sources'. The following video explains what this means:

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4. Plan Your Search

The first step of your assignment is to decide on a new experiential product (e.g. experience) for tourism, events, or hospitality. This product could be a new tourist attraction, an event (or aspect of an event), or in the context of hospitality, a unique venue or accommodation.

You can search the following sites to help you decide on your new experiential product.

There are some useful sites listed in the Organisations tab of the marketing guide.

You can also search across and within multiple national and international newspapers to find information. See the News Media Guide for more information.

In addition, before you start searching, you will need to understand some of these key concepts related to your assessment, such as experience economy or experiencescape.

Want to know more:

5. Searching For Resources

The Library Collection is a useful starting point for locating academic references. It searches across the Library's collection of print and electronic books, DVDs, journals and theses, together with journal and newspaper articles from numerous databases. 

Sample library search: "tourism product" OR "experience economy"

  • use AND between terms to search for both
    e.g. promotion AND pricing
  • use OR between similar terms to search for either
    e.g. attendance OR visitors
  • use double quotes around phrases
    e.g. "experience economy"

Use the 'refine my results' to find academic sources by:

  • Limiting to articles from Peer Reviewed Journals
  • Limiting by Date e.g. 2018 to 2022
Remember! You will need to to identify additional concepts and add or adapt your search as you complete the product design and product implementation sections. For example you can adapt the search above to become: 

6. Finding Company and Industry Research

Your final report should be backed by academic and industry research.

Have a look at our online guide to finding Company and industry information. This guide will help you search the web and our databases to find company and industry information, financial information, annual reports and country information.

7. Exploring the Databases

WARC is useful to find articles, case studies, and research on industry and consumer trends.

Tip: Try a general search first, for example tourism. You can then filter your search within the option on the left side including region and date range.

WARC Search


Statista is the leading statistics portal for market data, market research, and market studies. In this database, you can find statistics relating to companies, industries, and consumers, such as:

  • Brand and company reports
  • Dossiers, studies, and reports relating to tourism industry
  • Statistics relating to the tourism industry
  • Topic relating to the tourism industry
  • Free to publish charts in presentations, website, and marketing materials
  • Download diagrams such as Graphic (PNG), Excel (XLS), PowerPoint (PPT) or PDF

Search Statista

8. Exploring these Recommended Resources

Articles/Case studies
Book chapters

9. Finding and Using Images

Images can be a great way to visually enhance assignments and presentations. As part of your assignment you are strongly encouraged to use images and diagrams. Remember, these will also need to be referenced. The following sites can be a great starting point for finding open or creative commons images. 

The library also subscribes to a number of image databases. See the Images and Videos category in the library databases tab. 

Want to know more?

10. How to Write a Report

Now that you have done your research it is time to put all of your information together. Remember that there are specific formatting requirements listed on your LearnOnline course site.

Watch this short video (approx 3 mins) for tips on how to write a report or access the overview document at the bottom of this box.

11. Referencing Support

Managing your references

What do you do with all those references you have found? Use a bibliographic management software to store, organise and cite your references.

There are many free systems available. The Library supports the bibliographic management tool EndNote. For more information, see the EndNote guide.