Tourism, Hospitality and Event Management: TOUR 2006: Marketing for Tourism, Events and Hospitality

Assignment Help

1. Assessment 1: Report

For this report, you need to apply course concepts (such as Pine and Gilmore's 4 experiential realms) to write a two part report performing a market analysis on a destination or event.

There is a minimum of 12 references required, including:

  • 6 academic references (explained in further detail in box 2)
  • 6 non-academic references (such as websites, newspapers, magazines)

Your LearnOnline course page has more information about the assessment requirements. This page is designed to help you find references for your report.

2. Understand types of references

Keep in mind that some (but not all) of your references must be 'academic sources'. The following video explains what this means:

3. Plan your search

Now that you are clear on the task, brainstorm some terms you might want to search for and think of synonyms too.

Here are just a few examples of keywords:

  • experience economy
  • destination tourism
  • attraction
  • attendance
  • pricing

You can search using your keywords and you can also combine them using the following tips:

  • double quotes around phrases
    e.g. "experience economy"
  • an asterisk (*) finds other forms of a word
    e.g. tour* will search for tour, tourist, tourism etc.
  • use AND between terms to search for both
    e.g. promotion AND pricing
  • use OR between similar terms to search for either
    e.g. attendance OR visitors

4. Searching for resources

Try mixing and matching keywords to search in the Library Catalogue:

Search the Library Catalogue


To find academic sources:

On the left of your results page, you can tick the box to limit to 'Peer-reviewed Journals':

and then click the button to Apply Filters:

You can also apply other filters such as date.


To find non-academic sources:

You can use the menu on the left to filter to various formats. One option is to limit to only Newspapers:

Alternatively, you can go into a newspaper directly and search within that publication. See the News Media Guide for more.

In addition to searching the Library Catalogue, you can also have a look in these resources:

5. How to write a report

Now that you have done your research it is time to put all of your information together. Remember that there are specific formatting requirements listed on your LearnOnline course site.

Watch this short video (approx 3 mins) for tips on how to write a report or access the overview document at the bottom of this box.

6. Referencing Support

Referencing Roadmap (Harvard)
Need help referencing? Follow the roadmap!

Referencing Roadmap (Harvard)
Help with the Harvard UniSA referencing style. Find in text-citations and reference examples, from different sources such as articles, books & chapters, websites, and more.

Other referencing support tools:

  • Referencing hub
    Information around what is referencing, paraphrasing, referencing rules, referencing styles and Academic Integrity. Also includes a link to the Harvard Referencing Guide UniSA (pdf).
     
  • Referencing forum
    Discuss referencing, exchange advice and post questions and answers about referencing (facilitated by Student Engagement Unit).

What do you do with all those references you have found?

Use a bibliographic management software to store, organise and cite your references. The Library supports the bibliographic management tool EndNote. There are also many free systems available.