COMM 3077: UO integrated communication planning

 Support for your communication plan

This assignment help will assist you with your communication plan.

Remember to always read the course outline and website for the assessment instructions and rubric. 

Being able to work in a team is critical to this assessment. Below are videos and resources to help you develop your team work skills:

LinkedIn Learning:

Study Help:

WARC allows you to find advertising best practice, evidence and insights from the world's leading brands. 

It is recommended that you search WARC for relevant Cannes Creative Effectiveness Lions to see how they write their communication plans. In particular look for those that used social media. 

• In the search box on the home page type in Cannes Creative Effectiveness Lions

• Select the Search icon
• From the results scroll down the menu on the right hand side and select the filter limit "Source": then select Cannes Creative Lions 
• Select the title hyperlink to open a particular campaign and look at the communication plan

Below are some examples of previous entrants who used social media in their campaigns:

WARC can also be useful for finding information on social media including insights, strategies and trends.

• In the search box on the homepage type in social media

• From the results page you can limit your search using the filters menu on the right hand side
• Browse the results for relevant content. You may want to select the topic social media

Statista: The Leading Statistics Portal includes:

• Industry statistics from market, trade, scientific, and government sources
• Free to publish charts in presentations, website and marketing materials
• Infographics and downloadable diagrams
• Social Media - Statistics & Facts including a dossier on social media usage worldwide available to download

   Watch the Statista Tutorial on Search Functionality
   (opens in new window)

Social Media Reports

• Sensis 2018 Yellow Social Media Report
• Yellow 2020 Social Media Report

For more, try these LinkedIn Learning courses:

The Library has a range of search tools, such as company and industry databases, to help you locate relevant information. Here are some key databases you can search:

For more information on how to search the specific databases go to the Company and industry information guide.

To find media coverage about your organisation or the industry you are researching, try searching in one of these databases:

​ NewsBank Newspapers

​ Australian & New Zealand newsstream

​ Informit EduTV

​ TV News

Need more help finding media coverage? Check out our News Media guide.

SWOT Analysis is a model that analyses an organisation's Strengths, Weaknesses, Opportunities and Threats. It can help identify what the organisation is doing well and what needs improvement.

Have a look at these sites for help with conducting a SWOT analysis:

It is important that you are able to work with your clients to produce your communication plan. Below are videos you can watch to help you develop your skills:

Creativity is a much valued skill that can be used to innovate and problem solve. Anyone can learn how to be more creative. Explore the resources below for inspiration:

Critical reflection is not just about describing an experience, it is about exploring your reactions, thoughts and questions to the experience. To learn more look at the resources below: