Marketing: MARK 1008: Consumer Behaviour

Assignment Help

1. MARK 1008: Assignment 1

For Assignment One you will need to prepare a report. You will need to analyse and discuss data and write an executive summary. Please see your course outline for the full assessment details.

This assignment help will help you get started finding resources for this assignment.

2. Company website

For this assignment you will need to locate information about the company.

Start by using the company website. You will be able to find company, product and promotional information to give you an introduction to the company.

3. Plan your search

To complete your report you will need to find a range of relevant resources. To successfully search for resources you will need to carefully read the questions and identify keywords to search for.

Examples of keywords:

"mental availability" "brand salience"
loyalty "long-term growth"
demographic segmentation
purchaser buy*

Use AND and OR to combine keywords in your search, quotation marks to keep phrases together and truncation (*) to search for multiple terms (buy, buyer, buying etc)

An example search in the Library Collection:

Use Refine my results on the left hand side of the page to filter your results by date, full text online, etc.

For more tips on how to plan your search, please watch this short video or read through the Plan your search document. 

4. Recommended databases

Business Source Ultimate

An essential database. Includes information covering all areas of business including marketing, industry reports, market research reports, company profiles and much more.

Below is an example search:

Passport GMID

is a global market research database which provides detailed data and insight into consumer and industrial markets and analysis on future trends.

On the search page you can search for industry, category and geographical data. Remember when searching for a particular product to think about what industry it may be classfied as.

Below is an example search of a country report:

Passport GMID Country report: data-graphics search - Beauty and personal care > deodorant > Australia

Please explore the Find Information tab in the Marketing Guide for more suggestions of databases and key resources.

5. How to Write a Report

Once you have all your research it is time to put together your report.

For some tips on report writing watch the below video and have a look at this document on writing a report.

For more information on assignment writing, please visit Study Help for a range of resources to help with study and assignments.

6. Executive summary

Your report must include an executive summary.

An executive summary is often one of the most read parts of a report.

It is a brief summary of the overall report

It appears at the start of the report; however, it should be written last, once the report has been finished

It needs to be concise, providing a commentary on the main points of the report

Watch one of the videos below from LinkedIn Learning for tips on writing an executive summary:

7. Referencing Support

Referencing Roadmap (Harvard)
Need help referencing? Follow the roadmap!

Referencing Roadmap (Harvard)
Help with the Harvard UniSA referencing style. Find in text-citations and reference examples, from different sources such as articles, books & chapters, websites, and more.

Other referencing support tools:

  • Referencing forum
    Discuss referencing, exchange advice and post questions and answers about referencing (facilitated by Student Engagement Unit).
  • What do you do with all those references you have found?

    Use a bibliographic management software to store, organise and cite your references. The Library supports the bibliographic management tool EndNote. There are also many free systems available.