MARK 5025 Assignment Help

The below diagram is adapted from Porter's 2008 article, The five competitive forces that shape strategy.

For more about Porter's Five Forces, see the suggestions below:

SWOT analysis is a model that analyses an organisation's strengths, weaknesses, opportunities and threats to create the foundation of a marketing strategy.

Have a look at these sites for help with conducting a SWOT analysis:

SMART is an acronym for the 5 steps of setting specific, measurable, achievable, relevant, and time-based goals.

For more help with SMART objectives, have a look at these sites:

Business Source Ultimate

• Access Company Profiles, Industry Reports, Country Reports, SWOT Analysis, Market Research Reports, etc.
• USA-focused but includes some Australian and international companies and industries.

Just enter your keywords into the search box to start searching.

You can limit your search to retrieve only peer-reviewed articles by ticking the Scholarly (Peer-Reviewed) Journals option. You can also limit your search by date range if you would like to.

To search for company reports, select More then Company Profiles from the top menu bar:

You can then search for the company you are interested in. Both MarketLine and Medtrack reports are available from Business Source Ultimate.

D&B Hoovers

D&B Hoovers delivers business information and sales intelligence on millions of companies and executives worldwide. It includes company profiles, news, business and trade articles, research reports, executive profiles, industry intelligence, and financial data.

To learn more, watch this short video (3 mins) on finding industry information using D&B Hoovers, or this video (3 mins) on finding company information using D&B Hoovers.

Tip: Try a general search first, for example for Hyundai, try searching for electric cars or hybrid cars. You can then filter your search with the options on the left hand side including date range and location.

Two ways to explore consumer insights for an industry:

Option 1. Type your industry in the search bar (e.g. electric cars) then hit the search  button. Select the topic (e.g. Automotive) that comes up on top. In the new page, go to the left hand side and filter by sub-categories (e.g. eco, hybrid, electric cars). 

Option 2. Click the hamburger menu  on the top right, choose  'Browse by interest' and select 'Categories'. In another page, under the Automotive category, select a sub-category (e.g. Eco, hybrid, electric cars).

Google Scholar searches only within academic or scholarly sites, rather than over the whole internet like a regular Google Search. 

Make sure you access Google Scholar from the Library website. You will be able to link directly to articles that the Library has access to by clicking on the Full-text at UniSA link.

Watch the video: Why use Google Scholar? (2 min 13 sec) to find out more. 

Passport is a global market research database providing statistics, analysis, reports, surveys and breaking news on industries, countries and consumers worldwide.

There are a number of ways you can search Passport to find information.

You can search across the entire database by using the text search box at the top of the screen. You can use the ALL option or change the drop-down to search for either Analysis or Statistics information.

You can also type in your keyword(s) in the search box and then, on the results page, choose the Statistics or Analysis headings to view this information.

Select the Dashboards heading from the results page to open this information. The Dashboards tab features an interactive visual tool which will update based on your selected filters.