Marketing: MARK 3013: Marketing Practicum

Assignment Help

1. Assessment One: Report/Marketing Plan

This guide was created to help you find information for Assessment 1: Report/Marketing Plan


See your Course Outline and LearnOnline page for a detailed description of your assignment question.

2. Plan your search

Key questions you will need to know to help you search for information

1. Is your company Australian or international?
2. Is the company private, public or non profit?
3. What industry does the company belong to?
4. What information do you need about the company or industry?  Annual reports, financial data, industry profile, market research or news media?

Tip: Visit your brand's website and spend time exploring. Look for things like 'about us', 'our story', 'our company'  to find out more about your brand.

3. SWOT & Issues Analysis

SWOT Analysis is a model that analyses an organisation's Strengths, Weaknesses, Opportunities and Threats to create the foundation of a marketing strategy.
Have a look at these sites for help with conducting a SWOT analysis:
A PESTLE (or PEST) analysis examines factors assessing the Political, Economic, Social, Technological, Legal and Environmental landscape around your company or industry.
Use PESTLE when analysing the external environment, particularly the macro-environment. Look for trends in the macro-environment specifically to expose potential opportunities and threats.
Try these sites for more information on conducting PESTLE analysis:

4. Company and industry information

Navigate to the Company and Industry Information guide

Have a look at our online guide to finding Company and industry information.

This guide will help you search the web and our databases to find company and industry information, financial information, annual reports and country information.

Tip: The databases below are a good starting point.   Head to the Company and Industry Information guide to find tips, tricks, and more useful databases.

5. Market Research


WARC is an in-depth marketing and advertising resource with research, reports, case studies and insights into brands and consumers. 

An easy to use, fun to explore and highly recommended resource. 

 Tip: Try a general search first, for example for VOK, try searching for wine or alcohol. You can then filter your search with the option on the left side including region and date range


How to explore consumer insights for an industry

1. Select Topics                     search for beverages within results

2. Select Consumer & Audiences

3. Select your consumer demographic

4) Type your industry in the 'Search within'

Passport GMID

Passport GMID is a global market research database providing company and industry information, sales trends, marketing developments and market strategies.

Below is an example of a search for a country report for internet retailing in Australia. This type of report can give a good analysis on the industry as well as providing information on key competitors in the market. 

Business Source Ultimate helps you locate scholarly and industry information covering all business topics.

This is an example of an Advanced Search using Business Source Ultimate.

You can limit your search by date range and source type (Market Research Reports, Industry Profiles, etc.) from the box on the left hand side of the results screen.

6. Study Help

Now that you have your information it is time to get started writing your marketing plan.

Study Help is a useful tool packed with resources to help with your assignments and studies so please visit and explore.

7. Referencing Support

Referencing Roadmap (Harvard)
Need help referencing? Follow the roadmap!

Referencing Roadmap (Harvard)
Help with the Harvard UniSA referencing style. Find in text-citations and reference examples, from different sources such as articles, books & chapters, websites, and more.

Other referencing support tools:

  • Referencing forum
    Discuss referencing, exchange advice and post questions and answers about referencing (facilitated by Student Engagement Unit).
  • What do you do with all those references you have found?

    Use a bibliographic management software to store, organise and cite your references. The Library supports the bibliographic management tool EndNote. There are also many free systems available.