MARK 3013 Assignment Help
1. Assessment One: Report/Marketing Plan
This guide was created to help you find information for Assessment 1: Report/Marketing Plan.
See your Course Outline and LearnOnline page for a detailed description of your assignment question.
2. Plan your search
Key questions you will need to know to help you search for information:
1. Is your company Australian or international?
2. Is the company private, public, or non profit?
3. What industry does the company belong to?
4. What information do you need about the company or industry? Annual reports, financial data, industry profile, market research or news media?
Tip: Spend time exploring the brand's website. Look for sections like 'About us', 'Our story', 'Our company' to find out more about the brand.
- Plan your search - Marketing guideFor more help in planning your search take a look at the 'Plan your Search' page in the Marketing guide.
3. SWOT & Issues Analysis
SWOT Analysis is a model that analyses an organisation's Strengths, Weaknesses, Opportunities and Threats to create the foundation of a marketing strategy.
Have a look at these sites for help with conducting a SWOT analysis:
- SWOT analysis (Queensland government)Webpage that details SWOT analysis, what the limitations are, and what to do after completing a SWOT analysis.
- SWOT analysis (video, 4 min 39 sec)A short video from AssistKD which introduces the concept of the SWOT analysis and looks at how it influences understanding of the strategic position of an organisation.
A PESTLE (or PEST) analysis examines factors assessing the Political, Economic, Social, Technological, Legal and Environmental landscape around your company or industry.
Use PESTLE when analysing the external environment, particularly the macro-environment. Look for trends in the macro-environment specifically to expose potential opportunities and threats.
Try these sites for more information on conducting PESTLE analysis:
- PEST analysisAn explanation of PEST analysis from QuickMBA.
- PESTLE analysis (video, 2 min 23 min)A short video from AssistKD which offers an overview of PESTLE analysis.
4. Company and industry information
Have a look at our online guide to finding Company and industry information.
This guide will help you search the web and our databases to find company and industry information, financial information, annual reports, and country information.
Tip: The databases below are a good starting point. Head to the Company and Industry Information guide to find tips, tricks, and more useful databases.
- IBIS WorldContains reports on the top 2000 companies in Australia as well as reports on industries in Australia.
- D&B HooversIncludes access to industry and market research reports, both Australian and Global. Also includes SWOT Analysis reports for the top 5,000 global companies.
5. Market Research
WARC is an in-depth marketing and advertising resource with research, reports, case studies and insights into brands and consumers.
An easy to use, fun to explore and highly recommended resource.
Tip: Try a general search first, for example for VOK, try searching for wine or alcohol. You can then filter your search with the option on the left side including region and date range
How to explore consumer insights for an industry:
- From the headings, select More > Topics
- Select your consumer demographic from the list of Consumers & Audiences
- In your results list, select More filters
- Type your industry in the 'Search within' search bar
Passport is a global market research database providing company and industry information, sales trends, marketing developments and market strategies.
Below is an example of a search for a country report for beer in Australia. This type of report can give a good analysis on the industry as well as providing information on key competitors in the market.
Business Source Ultimate helps you locate scholarly and industry information covering all business topics.
This is an example of an Advanced Search using Business Source Ultimate.
You can limit your search by date range and source type (Market Research Reports, Industry Profiles, etc.) from the box on the left hand side of the results screen.
6. Study Help
Now that you have your information it is time to get started writing your marketing plan.
The Study Help hub is a useful tool packed with resources to help with your assignments and studies so please visit and explore.
- Report writingResources and tips for report writing.
- Assignment writingResources and tips for assignment planning and writing.
7. Referencing Support
- Referencing websiteResources on different referencing styles. Find examples of in-text citations and references for diverse formats including articles, books and book chapters, websites and more.
Note: Always check your Course Outline or LearnOnline site for the referencing style required for your course.
Managing your references
What do you do with all those references you have found? You can use a bibliographic management software to store, organise, and cite your references.
There are many free systems available. The Library supports the bibliographic management tool EndNote. EndNote automates citing your references and allows you to create and organise a library of references. For more information and to download the software, check out the EndNote Guide: