Assessment 1: report
For Assessment Two you will need to prepare a 2500-word report. For this report you will need to anaylse and discuss data and write an executive summary. Please see your course website for the full assessment details.
For you assignment you are expected to use scholarly sources, sometimes referred to as peer reviewed.
Peer review is one accepted measure of quality. So, if you are unsure about the quality of an article, checking whether the journal it was published in is peer reviewed is a good place to start. If the journal is peer reviewed, you can be confident that the article is scholarly.
Watch the Peer Review in 3 Minutes video (3 min 15 sec):
When evaluating scholarly sources you should consider:
|Are arguments supported with independent evidence? What types?|
|Audience||Is it intended for a general audience or someone familiar with the research in the subject?|
|Authors||What are their qualifications (e.g. advanced degree with years researching)?|
|Content||Is the content within your research scope? Is it what you are looking for?|
|Currency||Check the publication date. Are recent developments considered?|
|Language||Is it of a higher level language and does it use discipline-specific terminology?|
|Peer review||Is it peer reviewed? Most books and articles are peer reviewed, before being accepted, as part of the publishing process. However, be careful because there are some publishers who simply publish what they are given. For example, they will take a thesis and re-badge it as a book without any editorial intervention.|
|Publisher||Is the publisher reputable (see 'peer review')?|
|References||Are in-text citations and references given? Can you easily follow them up?|
To complete your report you will need to find a range of relevant resources. To successfully search for resources you will need to carefully read the questions and identify keywords to search for.
Examples of keywords:
|"consumer behaviour"||"purchasing behaviour"|
An example search in the Library Collection:
Below is an interactive book which will show you how to find industry information using Passport. You will need to adapt the example to your current scenario.
Select the button to view in full screen.
There are a number of ways to search WARC.
From the results screen, apply filters from the left to your search.
Select a topic such as Confectionery (under food). you can also add keywords using the 'search within' filter from the results scree
Please explore the Finding information tab in the Marketing Guide for more suggestions of databases and key resources.
From Business Writing Principles (Judy Steiner-Williams, 2022).
Watch this video to learn the specifics of report-writing.
Note: You must be logged into the Library to access LinkedIn Learning.
Your report must include an executive summary.
It is a complete and concise overview of the whole report
It appears at the start of the report; however, it should be written last, once the report has been finished
It needs to be concise, providing all of the information needed for the reader to make a decision
Watch the below video (3 min 10 sec) for tips on how to write an executive summary.
What do you do with all those references you have found? Use a bibliographic management software to store, organise and cite your references.
The Library supports the bibliographic management tool EndNote. There are also many free systems available.