Marketing: MARK 5031: Brand Management

Assignment Help

1. MARK 5031: Team Project

This guide has been created to help you find information on your chosen brand for your group assignment.

Please see your Course Outline and Course Site for the full assessment details. 

2. Plan your search

Key questions you will need to know to help you search for information

Is your company or brand
1. Australian or international?
2. Private, public or non profit?
3. What industry?
4. Owned by a parent company?

    Tip: Visit your brand's website and spend time exploring. Look for things like 'about us', 'our story', 'our company'  to find out more about your brand.

                       

3. Company and industry information

The library holds a range of databases (search tools) to help you find company and industry information.

Company information top picks Industry information top picks

company/brand website

IBISWorld

Passport GMID
I want more I want more
D&B Hoovers

Business Source Ultimate

D&B Hoover

For more information on how to search the databases above, please see the Company and industry information guide.Navigate to the Company and Industry Information guide

This guide will help you search the web and our databases to find company and industry information, financial information, annual reports and country information.

4. Finding company information

The following databases contain some information on Australian and international companies, although in some cases it may be basic or limited to only major companies:

Company information Industry information

For more information on how to search the databases above, please see the Company and industry information guide.

5. Finding industry Information

Passport GMID is a global market research database providing statistics, analysis, reports, surveys on industries, countries and consumers worldwide. To find industry information:

  • On the Home Page, select Industries then your chosen industry (e.g. Home Products) on top of page.

  • Scroll down to the Explore Analysis box.
  • Select your company/brand's industry, choose Country Report for analysis, choose the product's category then choose the appropriate country from the drop down menu, and select Go.

  • Your country report should automatically open.
  • Using the menu at the top of the report, you can navigate through different information such as industry analysis, datagraphics and related industries.

IBISWorld provides company reports for the top 2000 Australian companies as well as detailed Industry reports on Australian industries and selected US and Chinese Industries. Industry reports include information such as:

  • SWOT analyses
  • Major competitors
  • Products and markets
  • competitive landscape

To find industry reports type your industry within the main search box, e.g. personal care, then select search.

  • From the results page, filter your results by Country > Australia/Global, to show relevant results. 

You can also browse industries by selecting Industry research > Australia Industry Reports (ANZSIC) OR Australian Specialized Industry Reports OR Australian Business Environment Profiles.

D&B Hoovers includes access to industry and market research reports, both Australian and Global. Also includes SWOT Analysis reports for the top 5,000 global companies.

  -  Find industry information (3:08)

  -  Find company information (2:56)  

Below are links to some of the best marketing and industry publications to give industry perspective and to gain information on some brands:

Can be accessed online via Library website:

Direct link to website page (mostly free content):

Gale OneFile: Business contains full-text coverage of all business disciplines, including accounting, economics, finance, marketing, management and strategy, and business theory and practice. Users will understand the activities of companies and industries worldwide through leading business and trade publications, which are updated daily.

In the search results page, refer to the right hand side to filter results according to document type.

Choose Document Type (e.g. Industry overview) then click Apply.

6. Statista: The Leading Statistics Portal

Navigate to Statista

  • Industry statistics from market, trade, scientific, and government sources
  • Free to publish charts in presentations, website and marketing materials
  • Download diagrams as Graphic (PNG), Excel (XLS), PowerPoint (PPT) or PDF
 
 Company and Industry Information

To find company information – type name of company into search box

e.g. Kathmandu

To find industry information – type industry keywords into search box

e.g. cosmetics

7. COVID-19 Information

Find COVID-19 information using key company and industry databases.

8. Market research

9. Report writing

Now that your research is completed it is time to put all of your information together. Please refer to your course outline and course website for full report details.

Watch this short video (approx 3 mins) for tips on how to write a report:

Study Help is an online hub packed with useful assignment and study resources and tips:

Have a look at:

10. Referencing Support

Referencing Roadmap (Harvard)
Need help referencing? Follow the roadmap!

Referencing Roadmap (Harvard)
Help with the Harvard UniSA referencing style. Find in text-citations and reference examples, from different sources such as articles, books & chapters, websites, and more.

Other referencing support tools:

  • Referencing forum
    Discuss referencing, exchange advice and post questions and answers about referencing (facilitated by Student Engagement Unit).

    • What do you do with all those references you have found?

    Use a bibliographic management software to store, organise and cite your references. The Library supports the bibliographic management tool EndNote. There are also many free systems available.