Marketing: MARK 2032: Retailing - Group Assignment

Assignment Help

1. Mark 2032: Group Assessment

For this assignment your group will need to find market information on a particular retailer. This page has been created to help you find this information. 

Before you start please see your Course Outline and Course Site for the full assessment details. 

2. Company website

A good starting place to find company, product and promotional information is your company's website. Also look at social media profiles.

Tip: Most retailers currently have COVID-19 information on their websites

3. Company and Industry information

Navigate to the Company and Industry Information guide

Have a look at our online guide to finding Company and industry information.

This guide will help you search the web and our databases to find company and industry information and market information

Tip: Company 360 is a useful database for Australian company information, do a simple search for your company's name 

4. Australian industry information

Search IBISWorld for Australian company, industry and risk rating reports

Start by doing a simple search on the home page for your company 

Look at the results list for this symbol to see if there is a company report 

  

 

For industry reports 

1) Select Industry Research from the top menu on the home page > Australian Industry Reports (ANZSIC)

2) Scroll down to the Retail Trade reports

3) Select the report you are interested in (for example Supermarkets and Grocery Stores)

4) Both the Australian Industry Research and Risk Rating Reports for your industry may contain information on COVID-19

 

5. Market insights

Passport GMID is a global market research database providing market analysis and consumer insights:

An example search for Hardware Retailers in Australia:

1. Select Industries from the top menu on the homepage

2. Select Retailing

3. Under Country reports select a category and then Australia as the geography.

6. Other databases

Business Source Ultimate is a large business database and is a good place to search for general marketing information. Below is an example search:

Tip: Limit your search to Scholarly (Peer Reviewed) Journals and limit the publication date to the last 5 years

7. ACCC

The Australian Competition and Consumer Commission (ACCC) promote competition and fair trading. Included on their website is COVID-19 information for both businesses and consumers.

8. Study help

Study Help is a useful tool packed with resources and tips to help with your assignments and studies. Start with the resources below: