MARK 2032 Assignment Help
1. MARK 2032: Group Assessment
For this assignment your group will need to find market information on a particular retailer. This page has been created to help you find this information.
Before you start please see your course outline and course site for the full assessment details.
2. Company website
A good starting place to find company, product, and promotional information is your company's website. You can also look at social media profiles.
Tip: Many retailers have COVID-19 information on their websites.
3. Company and industry information
Have a look at our online guide to finding Company and industry information.
This guide will help you search the web and our databases to find company and industry information and market information.
Tip: Company 360 is a useful database for Australian company information, do a simple search for your company's name.
4. Australian industry information
Search IBISWorld for Australian company, industry, and risk rating reports.
Start by doing a simple search on the home page for your company. Hit Enter key to search.
Look at the results list for this symbol to see if there is a company report.
For industry reports:
- Select Industry Research from the top menu on the home page > Australian Industry Reports (ANZSIC).
- Scroll down to the Retail Trade reports.
- Select the report you are interested in (for example Supermarkets and Grocery Stores).
- Both the Australian Industry Research and Risk Rating Reports for your industry may contain information on COVID-19.
5. Market insights
Passport GMID is a global market research database providing market analysis and consumer insights:
An example search for Hardware Retailers in Australia:
- Select Industries from the top menu on the homepage.
- Select Home Products > Home and Garden.
- Under Explore Analysis, select Country Report, a category, and Australia as the geography.
6. Other databases
Business Source Ultimate is a large business database and is a good place to search for general marketing information.
Below is an example search:
Tip: Limit your search to Scholarly (Peer Reviewed) Journals and limit the publication date to the last 5 years
7. ACCC
- ACCCThe Australian Competition and Consumer Commission (ACCC) promote competition and fair trading. Included on their website is COVID-19 information for both businesses and consumers.
8. Study help
The Study Help hub is a useful tool packed with resources and tips to help with your assignments and studies. Start with the resources below: