This guide has been created to help you find information on your chosen brand for your group assignment.
Please see your Course Outline and learnonline site for the full assessment details.
Consider these key questions when searching for information on your company or brand:
Is your company or brand:
Are you looking for? |
Is the company...? |
Try these databases: |
Australian companies |
Public |
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Private |
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Government bodies |
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International companies |
Public |
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Private |
Are you looking for? |
Try these databases: |
Australian industries |
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International industries |
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Passport GMID is a global market research database providing statistics, analysis, reports, surveys on industries, countries and consumers worldwide. To find industry information:
IBISWorld provides company reports for the top 2000 Australian companies as well as detailed Industry reports on Australian industries and selected US and Chinese Industries. Industry reports include information such as:
To find industry reports type your industry within the main search box, e.g. personal care, then select search.
You can also browse industries by selecting Industry research > Australia Industry Reports (ANZSIC) OR Australian Specialized Industry Reports OR Australian Business Environment Profiles.
D&B Hoovers includes access to industry and market research reports, both Australian and Global. Also includes SWOT Analysis reports for the top 5,000 global companies.
1. Type the name of an industry into the Search for a Company box e.g. supermarket
2. Change the drop down menu to Industries
3. Select the link to the industry code from the search results.
Below are links to some of the best marketing and industry publications to give industry perspective and to gain information on some brands:
Can be accessed online via Library website:
Direct link to website page (mostly free content):
Gale OneFile: Business contains full-text coverage of all business disciplines, including accounting, economics, finance, marketing, management and strategy, and business theory and practice. Users will understand the activities of companies and industries worldwide through leading business and trade publications, which are updated daily.
In the search results page, refer to the right hand side to filter results according to document type.
Choose Document Type (e.g. Industry overview) then click Apply.
For more information on how to search the databases above, please see the Company and Industry Information guide.
This guide will help you search the web and our databases to find company and industry information, financial information, annual reports and country information.
To find company information – type name of company into search box. E.g.: Kathmandu
To find industry information – type industry keywords into search box. E.g.: cosmetics
Now that your research is completed it is time to put all of your information together. Please refer to your course outline and course website for full report details.
Watch this short video (2 mins 53 sec) for tips on how to write a report:
Study Help is an online hub packed with useful assignment and study resources and tips:
Have a look at:
What do you do with all those references you have found? Use a bibliographic management software to store, organise and cite your references.
There are many free systems available. The Library supports the bibliographic management tool EndNote. For more information, see the EndNote guide.