Business: BUSS 2058: Managing Services - Assessment 2 Essay

Assignment Help

1. Assessment 2: Essay

For Assessment Two you will need to write an essay based on the topic provided to you. Please see your course outline and course site for the full assessment details including the format requirement for the Essay.

For the Essay you must find a minimum of SIX (6) academic references, Four (4) of which must be from academic journal articles

This assignment help has been created to assist you in finding academic references to support your essay.

2. Plan your search

Before you start searching you should:

  • Identify the main concepts within your topic or question
  • Think of alternative words or synonyms you could also search for

This Video will guide you through this process

you can also create a mindmap or table to help you brainstorm and organise the concepts and ideas you may want to explore in your searching. Here is an example table: 

Concept Synonyms or alternative concepts 

"Market segmentation"
  • "market segments"
  • "target market"
  • "market areas"
Customer
  • consumer
  • client
  • shopper
"ethical issues"
  • ethics
  • morals

"service provision"

"service concept"
  • "service provision model"
  • "service delivery"
  • "service supply"

This table is not comprehensive. Once you start searching you may come across more keywords.

Learn more about searching with the below resource

3. What are academic references?

You have been asked to find a minimum of SIX (6) academic references with at least FOUR (4) from academic (peer reviewed/scholarly/refereed)  journal articles. 

Academic references can be referred to scholarly sources or peer reviewed (refereed). These can include journal articles, books, book chapters, reports and other sources.  To find out more about academic references look at the below resources.

Tip: When searching in the library catalogue you can filter your results to show only 'peer reviewed

4. Find academic references

The Library Catalogue can be a useful starting point in locating academic references

An example search in the library catalogue:

Use Tweak my results: on the left hand side to refine search by:

  •  Peer-reviewed Journals
  •  Publication Date eg 2016 to 2021 
  •  Full text online 

Google Scholar is also a good place to search to find scholarly material. An advantage of Google Scholar is that it provides access to the full text of many UniSA scholarly/academic articles if you connect to it via the link above, or from the Library home page

The Advanced search option gives more flexibility when you search (note you will have to click on the hamburger menu  then select Advanced search).

Business Source Complete is the world's definitive scholarly business database, covering all things business. 

An example search in Business Source Complete

Tip: after selecting search, use 'Limit To' on the left hand side to select peer reviewed journals and select publication date

Emerald: insight is an excellent source of management and business information. All content in Emerald is peer-reviewed.

use the advanced search option

narrow your search by date range

An example search in Emerald: insight

5. How to write an Essay

Now that you have done your research it is time to put all of your information together.

Study Help is an online hub packed with resources to help with assignments and study skills. Watch the below short video on Essay writing

6. Referencing Support

Referencing Roadmap (Harvard)
Need help referencing? Follow the roadmap!

Referencing Roadmap (Harvard)
Help with the Harvard UniSA referencing style. Find in text-citations and reference examples, from different sources such as articles, books & chapters, websites, and more.

Other referencing support tools:

  • Referencing hub
    Information around what is referencing, paraphrasing, referencing rules, referencing styles and Academic Integrity. Also includes a link to the Harvard Referencing Guide UniSA (pdf).
     
  • Referencing forum
    Discuss referencing, exchange advice and post questions and answers about referencing (facilitated by Student Engagement Unit).

What do you do with all those references you have found?

Use a bibliographic management software to store, organise and cite your references. The Library supports the bibliographic management tool EndNote. There are also many free systems available.